One to One (Apple)

Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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Earlier this week, we reported that Apple was planning changes to its One to One program, which offers setup and training assistance to iOS and Mac users. The majority of the changes we reported included in-store changes like new, shorter half-hour sessions, and the renaming of “workshops” to “group sessions.” However, we also told you that the One to One members website would get a redesign scheduled to roll out as early as May 15. Today, we get a look at the new One to One site that features a redesigned interface for selecting and viewing tutorials and tips based on specific topics. It also offers an interface for creating and adding sticky notes, quick links to user guides and video content, and it is fully VoiceOver compatible.

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