Orbitz Stories December 12, 2012

Orbitz, Pinterest, Sky Gamblers, Foursquare and others added to Apple’s App Store Hall of Fame

 

Apple is once again inducting new apps into its iPhone and iPad Hall of Fame, a section on iTunes that it launched back in 2010 to feature its “the best of the best on the App Store,” and Orbitz is one of many apps listed on Apple’s new inductees page. The company issued a press release announcing Orbitz induction into the Hall of Fame for iPhone (pictured below) along with 13 other apps and six games this week. Other new inductees listed include Foursquare, Walking Dead: The Game, Action Movie FX, Airbnb, Sky Gamblers: Air Supremacy, The World Ends With You, Pinterest, and more.

“Whether you are a long-time iPhone user or hope to get one as a holiday gift, this Hall of Fame recognition confirms that the Orbitz app for iPhone is the go-to travel tool to have,” said Chris Orton, president of Orbitz.com.

Check it out: App Store Hall of Fame

The iPad Hall of Fame is also listing new inductees, with some iPad specific apps that aren’t on the new iPhone list, including: National Parks by National Geographic, The Room, Mint.com Personal Finance, Paper by FiftyThree, Kayak, Barefoot World Atlas, and Adobe Photoshop Touch. We have seen a few of these apps in the Hall of Fame before (Facebook, Things, Skype), but the majority of new inductees listed are making their first appearance. All new inductees in the iPad and iPhone Halls of Fame are below:

iPhone Hall of Fame new inductees:

iPad Hall of Fame new inductees:

Orbitz Stories June 25, 2012

The Wall Street Journal reported that travel-recommendation website Orbitz discovered that those of us who own a Mac are spending as much as $20 to $30 more a night on hotel rooms than PC users on average. That is a whopping 30 percent difference, and the smart folks over at Orbitz are looking to take advantage by changing what listings they show Mac users.

According to the WSJ, Orbitz has a new platform that tracks its visitors habits to recommend a room to match their spending habits, which can be oh-so expensive for those who own a Mac. The company is currently experimenting with a platform that shows hotel rooms matching a Mac user’s spending taste a little better, but Orbitz executives stressed that it is not showing the same room to different people for a different price. For example, the WSJ found listings for a Baton Rouge hotel room were 13 percent more expensive on a search from a Mac compared to a PC. In essence, Mac users are shown the nicer rooms.

(Update: UK retailler Tescos is taking it one step further)

In a Forrester research note released last October, the firm noted that Mac users are falling into the “power laptop user” range, or people who work 45 hours a week on average and have a solid 44 percent more income. They put it: “Most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics.” I certainly think that stands true, because owning an Apple product is an expensive investment. The lowest priced Mac laptop costs $999, which certainly is not cheap and not something everyone can buy. Despite the high price, you are buying a quality product.

To be clear, Orbitz is not putting an “Apple Tax” on the price of hotels. It is just defaulting the higher-end stuff to Mac users, because Orbitz believes Mac users are more likely to choose higher-end hotels.

It is a risky strategy and may put some people off, however. Moreover, as Mac users, it is very easy to get smug about something like this. But does it make good business sense?

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