Pitbull Stories March 11, 2014

iTunes Festival kicks off at Austin SXSW with Coldplay and more, Apple execs in the crowd

Apple kicked off its iTunes Festival event at SXSW tonight with Apple execs Phil Schiller and Eddy Cue in the crowd. Tonight’s show will feature performances by Coldplay, Imagine Dragons, and London Grammar. The entire event is being live-streamed on a dedicated Vevo page and Apple TV channel.

The five-night event will also have performances by Kendrick Lamar, Pitbull, Keith Urban, and more. You can view the full lineup and more in the free iTunes Festival app, which launched last week.

Schiller and Cue both tweeted photos from the Imagine Dragons concert:

Pitbull Stories February 19, 2014

Image via The Loop

Apple has announced that it is bringing the iTunes Festival to the United States for the first time, after being a UK-only event since it began in 2007. The festival will be held at SXSW from March 11th to March 15th, at the Moody Theater.

The show will feature chart-topping acts from Coldplay, Imagine Dragons, Pitbull and ZEDD with more announcements to follow. Just like the UK event, anyone can stream the event for free from their iOS devices, Macs as well as Apple TV.

In the press release, Cue said that the event is a way of sharing Apple’s love of music with customers.

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