Schiller Stories October 8, 2014

It’s happening: Apple has just announced a keynote address for Thursday, October 16th to take place at the Town Hall auditorium on its Infinite Loop Campus in Cupertino, California. Invitations to select members of the media and special guests indicate that the event will, as always, begin at 10 AM Pacific time/1 PM Eastern Time. News of the October 16th date broke last week. We’ll be providing full, live coverage on 9to5Mac.com of the event’s proceedings. Here’s everything we’re expecting Apple to discuss at the event:

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Schiller Stories April 7, 2014

Early iPhone 5 buyers were already asking for bigger screens, reveals confidential document

Patent trials generally aren’t the most exciting of events, but documents revealed through the second Apple vs Samsung case are certainly providing a lot of fascinating glimpses behind the scenes.

The latest is the above summary of research Apple carried out among early buyers of the iPhone 5 to find out what they thought of the phone and what improvements they wanted to see, tweeted by Jay Yarow. While longer battery-life and better maps will surprise no-one, it’s interesting that even at the beginning of last year, bigger screens was third on the list … 

Schiller Stories March 11, 2014

iTunes Festival kicks off at Austin SXSW with Coldplay and more, Apple execs in the crowd

Apple kicked off its iTunes Festival event at SXSW tonight with Apple execs Phil Schiller and Eddy Cue in the crowd. Tonight’s show will feature performances by Coldplay, Imagine Dragons, and London Grammar. The entire event is being live-streamed on a dedicated Vevo page and Apple TV channel.

The five-night event will also have performances by Kendrick Lamar, Pitbull, Keith Urban, and more. You can view the full lineup and more in the free iTunes Festival app, which launched last week.

Schiller and Cue both tweeted photos from the Imagine Dragons concert:

Schiller Stories February 13, 2014

Apple’s Phil Schiller to testify once again in Samsung patent lawsuit, Forstall also a possibility

Update: Zdnet Korea reports that Apple CEO Tim Cook and Samsung’s JK Shin met in the US last week ahead of the companies returning to court in San Jose next month. The unconfirmed, translated report appears to claims the executives were asked by the courts to reach an agreement by Feb. 19, but the case looks set to go ahead after settlement talks reportedly failed.

Apple’s head of marketing will be called to the stands by Samsung in the latest patent dispute between the rival companies. Schiller will testify on topics surrounding the creation and marketing of many of Apple’s iconic products, including the iPhone and iPad, according to a statement released by Samsung. The South Korean company has also said there’s a chance it could call Greg Joswiak, vice president of iPhone marketing, to testify as well.

Apple is also planning to put several of its own executives on the stand, possibly including Scott Forstall, who oversaw the development of iOS until he resigned his position in 2012. This would be Forstall’s first public appearance since he left Apple. Both Forstall and Schiller testified against Samsung in an August, 2012 hearing.

Schiller Stories October 31, 2012

When Apple’s Senior Vice President of Marketing Phil Schiller unveiled the iPad mini on stage earlier this month, he didn’t discuss the speaker on the new device. There were rumors that the iPad mini might include stereo speakers, but tech specs on Apple’s website only list a “built-in speaker” for iPads. Adding to the rumors that iPad mini might actually have a mono speaker, Amazon posted a comparison of the new iPad and its Kindle Fire HD tablet, listing dual stereo speakers vs a mono speaker as one of the the Kindle’s advantages. A curious 9to5 reader wanted to find out what speaker Apple is actually including in the device and was able to get an email response direct from Phil Schiller.

Hi Mr. Schiller, 

I understand the tech specs about iPad Mini online should cover everything, but the tech specs online neither confirm or deny the rumors of iPad Mini’s speakers being stereo. Is it possible to get confirmation from the man himself as to whether these are mono or stereo?

Schiller responded: expand full story

The best 4K & 5K displays for Mac

Schiller Stories June 13, 2012

In a recent story about growing concerns among app developers who want better ways to promote their apps in the App Store, The Wall Street Journal published quotes from an interview with Apple’s Vice President for Worldwide Marketing Phil Schiller about the “tremendous amount” of work Apple does to help new apps get discovered. Schiller also talked about how things will improve with the redesigned App Store, Facebook integration, and new user tracking tools for developers in iOS 6: expand full story

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