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Robin Williams

Four 'Robin Williams' stories January 2014 - August 2014
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Apple publishes new ‘Remembering Robin Williams’ page on Apple.com

Avatar for Mike Beasley Aug 12 2014 - 9:17 pm PT
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Apple continued its remembrance of comedian Robin Williams today by publishing a new page on its website. The memorial is featured on the Apple.com homepage, and features a message from Apple:

We are deeply saddened by the passing of Robin Williams. He inspired us through his passion, his generosity, and the gift of laughter. He will be greatly missed.

Earlier today the company also put a selection of Robin’s work on sale through the iTunes Store.

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Apple takes Your Verse iPad campaign to new heights with mountaineering feature

Avatar for Ben Lovejoy Feb 18 2014 - 4:18 am PT
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Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs … 
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Poll: What do you think about Apple’s “Your Verse” iPad Air ad?

Avatar for Zac Hall Jan 13 2014 - 9:57 am PT
6 Comments

Continuing its “Life on iPad” campaign, Apple released its new “Your Verse” iPad Air ad yesterday featuring a motivational voiceover of Robin Williams from the film “Dead Poets Society”. While the ad has been largely received well, it has not been without some criticism by many citing its tone and some extreme use cases for the iPad. What do you think? Does the “Your Verse” ad inspire you to do more with the iPad? Does it miss the pitch by using extreme edge cases or does it fall flat altogether? Let us know in our poll below:

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