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USA Today survey: 42 percent of Windows upgraders plan on switching to Apple

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Internet software firm Avast conducted a USAToday survey of Windows users to determine the number of people willing to upgrade to the latest Microsoft operating system, and the findings churned out some surprising responses.

According to USAToday, which noted the survey polled users of Avast’s anti-virus PC software on Oct. 25, the day before Windows 8 launched, nearly half of Windows 7, Windows Vista, and Windows XP users intend to switch to an Apple product rather than upgrade to Windows 8.

“Many households already have multiple PCs, and people are keeping their computers longer,” explained Avast’s Director of Strategy Jonathan Penn. “More people are going to the iPad as their second or third computing device.”


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Covering the Apple Exec Shakeup: Mansfield lured back by Forstall departure, Ive will clean UI, eliminate skeuomorphic design

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Since Apple announced late last month that longtime iOS chief Scott Forstall and newly appointed head of retail John Browett would soon leave the company, there has been much talk about CEO Tim Cook’s direction at the executive level going forward.

The departure of Forstall saw bigger responsibilities and new roles given to executives Craig Federighi, Bob Mansfield, and Jony Ive, leading to rumors Forstall didn’t see eye to eye with the other executives. Bob Mansfield’s return after announcing retirement is also interesting, as it is something new sources said was directly influenced by Forstall leaving. Some even said Forstall’s refusal to sign the Maps apology lead to Cook’s decision. There are a few in-depth reports today, with many citing people close to the company, speculating on what these changes might actually mean for the company and for iOS in the months and years to come.

AllThingsD is out with a new report, claiming Mansfield’s return might have been directly influenced by Forstall’s departure:

All Things D:

Sources said that Mansfield was actually very serious about retiring, which makes his quick return to Apple all the more curious… As one source close to the company told AllThingsD, “The timing of Bob’s return is notcoincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Many of the reports speculated Jony Ive’s new role picking up Forstall’s Human Interface responsibilities would lead to major changes in iOS’ visual design:


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