The Super Bowl kicks off on February 7th at Levi’s Stadium, in close vicinity to the headquarters of major tech firms including Apple. Usually, the Super Bowl is funded by local government sponsorships. This year, tech companies are (at least partially) footing the bill. The Wall Street Journal is reporting that Apple has contributed free products and equipment to the host committee and has explicitly declined any company or product marketing in exchange. Apple joins other tech companies like Alphabet, Yahoo, Seagate and HP in funding the proceedings — the Super Bowl committee has raised about $50 million in total from these firms.

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