Microsoft has released yet another Cortana advertisement that mocks Siri for lacking contextual reminders and real-time traffic reports. Microsoft pokes fun at the personal voice assistant by claiming that it “just got bigger,” a sarcastic reference to the larger screen sizes on the iPhone 6 and iPhone 6 Plus. Perhaps the Redmond-based company is overlooking all of the new features Siri gained in iOS 8. Expand Expanding Close
At first glance the features appear to be similar to those included in the community-based mapping app ‘Waze’, which is one of the reasons that Google just acquired the company last month. The patent application, titled “User-Specified Route Rating and Alerts,” describes a system for users to “provide ratings for routes, streets and/or locations.” In other words, users can rate a suggested route when getting directions in order to provide crowd-sourced feedback to Apple and in return Apple will provide the most efficient and accurate routes to other users based on the ratings:
Particular implementations provide at least the following advantages: Route determination is improved by accounting for real-world considerations and concerns of travelers. Real-time user-generated alerts allow for faster and more accurate notification of events within proximity of a user that might hinder the user’s progress as the user travels… In some implementations, rating database 110 can store information related to users’ ratings of routes and/or locations. For example, a user of mobile device 102 can interact with navigation engine 104 to provide ratings for routes and/or locations. The ratings information provided by the user can be transmitted to navigation service 106 through network 114. Navigation service 106 can store the ratings information in rating database 110 and route engine can determine routes based on the ratings information stored in rating database 110.
Apple also walks through a process of gathering user-generated alerts for routes including accident reports, road closures, etc. Apple plans on taking all the alert and route rating data and providing it to other users in real-time to improve route directions. In other words, if your device is detected to be in the same location as a user-generated alert, Apple will be able to push that alert to your device or suggest an alternate route based on the incident that’s been reported:
