Microsoft has released yet another Cortana advertisement that mocks Siri for lacking contextual reminders and real-time traffic reports. Microsoft pokes fun at the personal voice assistant by claiming that it “just got bigger,” a sarcastic reference to the larger screen sizes on the iPhone 6 and iPhone 6 Plus. Perhaps the Redmond-based company is overlooking all of the new features Siri gained in iOS 8.
This is far from the first Siri vs. Cortana ad that Microsoft has released. Nokia joined in the Siri bashing with a pair of ads released in September, promoting Cortana’s ability to automatically remind users when to leave for appointments based on calendar and traffic data. Microsoft also ran a Siri vs. Cortana ad featuring the HTC One (M8) after running its first ad back in July.
Cortana is Microsoft’s personal voice assistant launched on Windows Phone earlier this year, with similar functionality as Siri on the iPhone and iPad. Cortana goes one step further by allowing third-party applications to complete tasks and answer questions as well. For instance, you can ask Cortana to add a film to your Hulu watch list with natural language.
The latest statistics reveal that Windows Phone held 3.3% global market share in the third quarter, however.