O2 slanging free iPhones, also pay as you go plans…

Oh to be in London today.  The sun is shining, the weather is nice (!!) – at least for the moment – and O2 is giving iPhones away for free* with certain plans.  Business plans included.   I am ordering the whole office iPhones!!  From O2:

iPhone is now free on selected Pay Monthly tariffs*
There’s only one thing better than an iPhone. The new 3G iPhone.
*Best of all, the new 8GB iPhone won’t cost you a penny on our £45 and £75 tariffs. And it’s just £99 on our £35 tariff and new £30 tariff.
All tariffs include unlimited browsing on your iPhone, unlimited Wi-Fi access, visual voicemail and reduced roaming rates with our International Traveller Service and are subject to a minimum term contract of 18 months.

As far as we can tell, no other carrier has dropped the free bomb yet.  Come on Telefonica!  Our Madrid office needs new iPhones!