WWDC 2011 fever is officially happening. The Wall St. Journal reports:

Apple Inc. has reached terms with major recorded-music companies to allow it to launch a digital locker service that would be more robust than those currently offered by Google Inc. and Amazon.com Inc., according to people familiar with the matter.

According to these people, deals with three labels have been completed, and the fourth, with Vivendi SA’s Universal Music Group, is likely to be signed this week. Apple has signed deals with Warner Music Group Corp., Sony Corp.’s Sony Music Entertainment and EMI Group Ltd.

Earlier, CNet reported that Apple was also rushing to sign up movie studios:

In the past several weeks, Apple executives have stepped up their attempts to convince some of the major Hollywood film studios to issue licenses that would enable Apple to store its customers’ movies on the company’s servers, two sources close to the negotiations told CNET. Apple began discussing a cloud service with the studios over a year ago.

A tell tale sign that Apple has accomplished something in terms securing something for the WWDC keynote is that they released iWork for iOS today meaning it got bumped.  Whatever Apple just readied, beats iWork and major content for a music/movie locker certainly would seem to fit this category.