As noted by Fortune, Steve Jobs’ biography now has a more pleasant sounding name than its previous working title: iSteve: The Book of Jobs *cringe*

It’s got a new title.  But it isn’t the one that Amazon has listed above…

The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster’s publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant:

Steve Jobs By Walter Isaacson.

Not surprisingly, The iTunes iBookstore has it right…in title at least.  The cover?  They need to do some work on that – or so says Marlboro.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s