Since its launch, Apple Watch sales estimates have either shown it as doing incredibly well, or that it’s doomed to failure. Tim Cook hasn’t announced any figures yet, and may not even report them during tomorrow’s quarterly earnings call. But that won’t stop analysts guessing. If recent “estimates” are anything to go by, the financial wizards in charge of looking in to these numbers have no idea what’s going on. Estimates are all over the place… expand full story
Fortune (magazine) Stories July 20, 2015
Fortune (magazine) Stories February 19, 2015
Apple has topped the list of Fortune‘s list of the World’s Most Admired Companies for the 8th consecutive year, with Google taking the number two slot occupied last year by Amazon, while investment company Berkshire Hathaway moved up one slot into third place.
Apple received the top score in all nine categories of innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness (was never going to be too much doubt about that one), long-term investment value, quality of products and global competitiveness … expand full story
Fortune (magazine) Stories January 26, 2015
Fortune has done its usual analyst poll ahead of Apple announcing its Q1 earnings tomorrow, and Wall Street is expecting the company to significantly out-perform its earnings guidance of $63.5 to $66.5B.
The consensus among the analysts Fortune polled — 20 professionals and 15 amateurs — is that Apple’s total sales for fiscal Q1 2015 will come in at about $68.3 billion, up 21% year over year.
Fortune (magazine) Stories May 23, 2014
Think Different ad man recalls the truth behind Steve Jobs narrating The Crazy Ones ad: “a horrible idea”
If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said:
Imagine you’re in this lonely, empty auditorium, he’s just finished that reading, and the words are just ringing in the air, and then their was a great pause, and he said: ‘That’s it, I’m out of here. This is a horrible idea,’ and he stormed off.
While Jobs loved the words, he thought it was a terrible idea to narrate them personally – he thought everyone would think him an egomaniac and they wouldn’t hear the message. Segall says that things didn’t begin well.
He was late and he said ‘I’m really busy today I don’t have time for this, I don’t like the idea, but I’ll give you one read and then I’m out of here’. So he did it.
In the end, Jobs got his way: the ad that was actually aired was narrated by Richard Dreyfuss – but it was the Jobs version that went viral after the death of Apple’s co-founder.
Fortune (magazine) Stories April 17, 2014
Fortune has its usual roundup of what the analysts are expecting Apple to report in iPhone sales next week, and the forecasts make worrying reading. The overall average is for quarterly sales of 38.2 million, which would represent year-on-year growth of just two percent.
Adding to the concern, ten of the 32 analysts included in Fortune‘s poll predict a fall in sales when compared to the same quarter last year.
With the new iPhones having generated record sales in their opening weekend, and Apple having reported all-time quarterly high iPhone sales in Q1, the question is why the pessimism regarding Q2 … ? expand full story
Fortune (magazine) Stories February 20, 2014
Apple’s new ‘spaceship’ headquarters has been a long time in the coming, with Steve Jobs presenting the plans to the Cupertino city council back in 2011, but work has finally begun. KCBS eye-in-the-sky reporter Ron Cervi took the above Instagram photo, showing that demolition work on the site is now underway.
While we heard last month that the demolition phase was starting, this is the first visible evidence we’ve seen. Apple also recently constructed a full-size mockup of one small section of the building in order to test construction methods and enable the company to see how the concrete elements would look in real life … expand full story