Steve Stories February 16, 2015

jony-ive-profile

The New Yorker has published an extensive profile on Jony Ive, Apple’s Senior Vice President of Design. Many newspapers have written up articles on Ive in recent years, but this latest account by Ian Parker is by far the most detailed and (arguably) the most interesting, revealing new anecdotes and tidbits on Apple’s latest products in the process.

The story tracks how Jony arrived at Apple back in the late 90’s, how his relationship with Jobs developed over that period, and how he is adapting to ‘leading’ design in post-Jobs Apple. The piece includes some new details about how the Watch project and the newest iPhones formed, as well as incorporating quotes from Tim Cook, Bob Mansfield, and others.

Read on for some select excerpts from The New Yorker’s story.

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Steve Stories August 5, 2014

Fortune’s Philip Elmer-DeWitt says that even at an international conference of 6,000 architects, he couldn’t find a single one who liked the spaceship design of Apple’s new campus building. Though if the single quote given is representative of the quality of the critiques, this may not be saying much.

“Does it have to be a spaceship?” asked an official at the American Institute of Architects.

Pixar president Ed Catmull wrote in his book Creativity Inc that they are failing to understand a key feature of the building, derived from a lesson Steve Jobs learned when leading the design of Pixar’s headquarters …

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The best 4K & 5K displays for Mac

Steve Stories May 23, 2014

Think Different ad man recalls the truth behind Steve Jobs narrating The Crazy Ones ad: “a horrible idea”

If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said:

Imagine you’re in this lonely, empty auditorium, he’s just finished that reading, and the words are just ringing in the air, and then their was a great pause, and he said: ‘That’s it, I’m out of here. This is a horrible idea,’ and he stormed off.

While Jobs loved the words, he thought it was a terrible idea to narrate them personally – he thought everyone would think him an egomaniac and they wouldn’t hear the message. Segall says that things didn’t begin well.

He was late and he said ‘I’m really busy today I don’t have time for this, I don’t like the idea, but I’ll give you one read and then I’m out of here’. So he did it.

In the end, Jobs got his way: the ad that was actually aired was narrated by Richard Dreyfuss – but it was the Jobs version that went viral after the death of Apple’s co-founder.

Via Fortune

Steve Stories April 15, 2013

Laurene Powell Jobs talks about husband’s legacy, immigration reform

A nice way to look at the legacy all around.

Steve Stories December 10, 2012

160 Mac minis crammed into custom 2′ x 2′ datacenter rack

Hackaday.com pointed us to this custom rack sporting 160 Mac Minis that was originally posted by Steve’s blog. There isn’t a whole lot of information about where exactly the rack is being used, but Steve said the goal was to replace Xserve by coming up “with a way to get the same or better CPU core density into a standard 2′ by 2′ datacenter rack.”  The custom 160 Mac mini rack provided him with 640 cores—compared to his 40 Xserve setup at 320 cores per rack. However, there were many considerations to make, i.e., custom shelving, managing the exhaust of the minis, cooling, “Y” power cable splitters, etc., and Steve walked through the solution for each on his blog.

I have introduced these machines to the production environment, they run great…  I had to add a 10Gb SFP+ Ethernet card to the XServe, and now I can NetBoot all 160 machines at the same time.. It works so well that all of the machines are back up and running within 45 seconds….  That’s fast for a NetBoot..  Here are some final pics of the cabinet.

Steve Stories October 25, 2012

Ron Johnson’s leadership lessons from Apple: No shortcuts and shield team from tough times

Fortune is asking 21 luminaries the best advice they ever got. One of them is Apple’s former Senior Vice President of Retail Ron Johnson:

-Ron Johnson (CEO of J.C. Penney) on leadership lessons from Apple and how he’s applying them to his new position: “I remember when Apple went through a tough period. I didn’t feel the pain as much as Steve [Jobs] did. When you are in the leadership position, the tough times can be much more difficult, because your job is really to shield your team through that, to keep them from taking shortcuts. We are building J.C. Penney for the next century. It’s not about the quarter or the year.”

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