Apple + IBM add 8 new enterprise iOS apps, first for industrial products & healthcare industries

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Apple CEO Tim Cook with IBM CEO Ginni Rometty

Through its MobileFirst for iOS initiative, Apple and IBM have added 8 new enterprise apps for designed exclusively for iPhone and iPad. The latest apps developed as part of the partnership between the two companies include two new industries: healthcare and industrial products. The 8 new apps brings the total of MobileFirst for iOS apps to 22, while the two new industries now totals 10 including banks, law enforcement, travel, and retail. Here are the latest iPhone and iPad enterprise apps from Apple and IBM.

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Microsoft unveils iPad-priced $499 Surface 3 as Google shows sub $100 Chromebit HDMI stick, $149 Chromebooks

Microsoft shifted its focus when it introduced the Surface Pro 3 last year to target both the iPad and the MacBook, but today the company announced a more consumer level iPad-like version of its tablet simply called the Surface 3 with the same $499 starting price as the iPad Air 2.

Google also unveiled a collection of new competitively priced hardware including new Chromebooks and a Chromebit HDMI running Chrome OS for under $100 … Read more

Apple hires Dolby’s technology chief to bolster audio and display technologies

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Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.

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Jimmy Iovine tried to lure key Tidal artists away to Apple, but no hard feelings, says Jay Z

Jay Z Performs At O2 Arena In London

Jay Z suggested in an interview with Billboard that Jimmy Iovine had tried to lure away top-selling artists from his newly-relaunched streaming music service, Tidal, but that he wasn’t angry about it. Iovine had reputedly offered more up-front cash to Tidal artists who agreed to do a deal with Apple.

I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.

The rap and hip-hop star said that he had initially hoped to work in cooperation with Iovine, having “talked to every single service,” but had apparently been rebuffed …  Read more

Apple Watch FAQ: preorders, try-on appointments, availability – what you need to know

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With just over a week before Apple Watch previews and reservations kick off in Apple retail and online stores, there are a few things to keep in mind if you’re planning on purchasing the device in the early weeks of availability.

Apple is making big changes to its retail sales process with a completely new approach to in-store demos for what is the company’s first product to cross over into the fashion world. There has been a lot of news surrounding Apple’s reservation and in-store sales experience for Apple Watch, so we’ve put together a concise list of FAQ’s for everything you’ll want to know for launch this month. Read more

Apple needn’t fear over-regulation of Apple Watch health & fitness functionality, says FDA

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While health tech has to be approved by the Food and Drug Administration, the agency will be taking “an almost hands-off approach” to fitness-oriented wearables like the Apple Watch, says policy advisor Bakul Patel in an interview in Bloomberg.

“We are taking a very light touch, an almost hands-off approach,” Patel, the FDA’s associate director for digital health, said in an interview. “If you have technology that’s going to motivate a person to stay healthy, that’s not something we want to be engaged in.”

Patel said the FDA would be drawing a distinction between products whose health claims focused on fitness rather than diagnosis …  Read more

Apple launches in-store Android trade-in program to boost iPhone sales

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In line with our report from earlier this month, Apple today launched its first trade-in program for non-iPhones in its Apple Retail Stores. The program allows users of select Android, Windows Phone, and BlackBerry phones to bring in their devices and receive credit toward the immediate purchase of a new iPhone 5c, iPhone 6, or iPhone 6 Plus (but not an Apple Watch). Apple first launched its standard iPhone Reuse and Recycle trade-in program in 2013, and the company expanded the feature to the iPad last year. Apple made today’s announcement on the individual retail store pages, indicating that the program is so far now available in the U.S., France, United Kingdom, Germany, Canada and Italy, and multiple retail sources say that the program has indeed gone live today. A version of the iPhone trade-in program that does not support non-iPhones is launching this week in China.

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Happy Hour Podcast 007 | New Apple TV hardware on the way, subscription service coming soon?

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There’s new Apple TV hardware right around the corner and Apple might have plans to launch a new Web TV subscription service later this year, but will it allow you to finally cut the cord with cable companies? We’ll get into that and also discuss new details on the retail plans for Apple Watch and what what you should expect in stores on April 10. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

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