There’s certainly a benefit to Apple’s use of sapphire crystal on Apple Watch. It’s extremely scratch resistant (even though stainless steel may not be) and will hold up over time, but how does it compare to sapphire crystal used in traditional watches? In a new video published by Unbox Therapy, Apple Watch was put up against a Tissot watch to see if Apple’s standards for sapphire crystal match up with traditional watchmakers….
Apple CEO Tim Cook announced during the company’s Q2 earnings call this evening that he anticipates Apple Watch will launch in additional countries by late June. As of right now, Apple Watch is only available in 9 countries. A report earlier this month claimed that Apple would launch Watch in a second-wave of countries on May 8th, but we quickly debunked that rumor.
As promised, Apple will hold its quarterly conference call with investors and analysts at 2 p.m. PT/5 p.m. ET to discuss its fiscal year 2015 second quarter results. These numbers include sales of 61.1 million iPhones, 12.6 million iPads, and 4.5 million Macs. Apple also reported $58 billion in revenue during FY 2015 Q2. During the latter half of the call, analysts and investors will have the opportunity to ask Tim Cook and company questions regarding today’s results and Apple’s future. While today’s earnings do not include Apple Watch sales and Apple doesn’t plan to disclose sales numbers, expect Tim Cook to at mention the company’s latest device. Stay tuned for our live coverage below:
Apple is out with its Q2 2015 earnings results today reporting $58 billion in revenue including $13.6 billion in profit earned during the first three months of this year.
Apple® today announced financial results for its fiscal 2015 second quarter ended March 28, 2015. The Company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter’s revenue.
Aside from revenue and profit, Apple disclosed sales numbers or revenue for the these categories:
- iPhone: 61.1 million units
- iPad: 12.6 million units
- Mac: 4.5 million units
- Revenue: $58 billion
- EPS: $2.33 per share
Apple CEO Tim Cook had this to say:
“We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever,” said Tim Cook, Apple’s CEO. “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”
Apple CFO Luca Maestri added:
“The tremendous customer demand for our products and services in the March quarter drove revenue growth of 27 percent and EPS growth of 40 percent,” said Luca Maestri, Apple’s CFO. “Cash flow from operations was also outstanding at $19.1 billion.”
Following last quarter’s record revenue and blockbuster iPhone numbers, the attention today ahead of the call largely focused on if Apple could maintain strong iPhone numbers after the initial launch and holiday season. Apple has previously shared that it does not plan to disclose Apple Watch sales numbers, which began earlier this month and will be included in the “Other” category with iPods during the company’s next quarterly report.
Apple’s Q2 2015 numbers compare to last quarter’s results of $74.6 billion in revenue and sales of 74 million iPhones, 21.4 million iPads, and 5.5 million Macs. For the same quarter a year ago, Apple reported $45.6 billion in revenue and sales of 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs. Compare also to profit last quarter of $18 million and a year ago of $9.5 billion.
Apple will hold its conference call soon at 2 PM Pacific/5 PM Eastern to discuss the company’s quarterly report. Stay tuned for our coverage of the call. Cook and Maestri typically share prepared remarks then address product and financial questions from analysts on the call.
The full Q2 earnings report is below: Read more
Now that the stainless steel Apple Watch is becoming widely available, owners are beginning to post photos showing their shiny steel Watches have already developed scratches on the casing. Since Apple’s videos touted its steel as specially cold-forged to achieve superior hardness, people have been surprised to discover that the finish is easily scratched – many comparing it to the back of an iPod. While this isn’t shocking for 316L stainless steel, it is concerning to customers who just spent $549 or more on the mid-range Apple Watch. But don’t panic! As I’ll explain below, you can easily fix the scratches yourself for around $5…
If you’re still debating on which Apple Watch model to order, we may have a bit of help/advice to offer. Apple Watch Sport is the cheapest option to go for, but what exactly will you be missing over one that’s more expensive? Well, we took the plunge, picked up a few of them, and put together a helpful comparison video between these models…
Apple Watch has undoubtedly been a long time in the making, but it’s finally here. Today we’re taking a look at the Sport models to see exactly what you get for between $349 to $399. Apple’s strategy for rolling out this product line hasn’t been favored by everyone, but if you were one of the lucky people to place a preorder two weeks ago, here’s what you can expect…
Although the US will not receive their watches for a few more hours yet due to timezone discrepancies, some international customers have already taken delivery of their Apple Watch orders. For instance, some customers in Australia are now receiving their Watches, such as the one pictured above.
The image also clearly shows the packaging for the Apple Watch Sport finally. Unlike the gold Edition and stainless Watch models, the Sport is shipped in an elongated skinny rectangle with the Watch laid flat across the box.
More photos after the break …
We’ve known for a while now that the popular Things to-do list management app is coming to the Apple Watch, and we even posted a few screenshots of the application this morning. But now, Cultured Code, the developers behind Things, have provided an in-depth look at how their application sets itself apart from the other task management Apple Watch applications. While the Mac, iPhone, and iPad versions of Things separate tasks into Today, Next, Scheduled, and Someday tasks, the Apple Watch app focuses in on the Today View.
Update: Confusing the situation further, HDBlog has received news from Italian Apple PR that Milan will not have Apple Watch stock to buy.
Amidst all the craziness, it now transpires that Apple Watch will in fact be available to be buy at some retail locations on Friday. The New York Times reports that select boutique locations will have stock in the brick-and-mortar locations of Apple Watch Sport and Apple Watch.
This includes Dover Street Market in Tokyo and London, Maxfield in Los Angeles, Collette in Paris, the Corner in Berlin and Corso Como in Milan.
Apple had previously announced these locations in a press release but it was unclear whether the plans had changed as Apple had since said that there would be no in-store stock until June at the earliest. although now it appears this only applies to Apple’s own retail stores.
According to a report from Bloomberg, Nokia is targeting Apple as a potential buyer for its maps business. Nokia has recently been trying to sell its HERE Maps division due to it losing revenue. The report claims that Nokia is seeking around $3.2 billion for its maps business. Nokia first bought the mapping assets in 2008 for $8.1 billion.