Next iPhone rumored to (unsurprisingly) feature 2 GB of RAM, Force Touch, Apple SIM

iphone-6-plus

AppleInsider is reporting that it has received information about the next-generation iPhone hardware. It claims that the next iPhone, generally expected to be a ‘6s’ style device (meaning that it will feature internal changes but the external chassis will be the same as the 6), will feature 2 GB of RAM, just like the A8X in the iPad Air 2. It also says that Apple is considering inclusion of an Apple SIM as standard, just like the cellular iPads.

For some context, the iPhone first shipped with 1 GB of RAM in 2012 with the iPhone 5. This means a RAM jump is now about ‘due’, with many expecting an increase last year to help accommodate the increased asset size required by the Retina HD iPhone 6 and 6 Plus.

Although 9to5Mac cannot directly backup the claims, the advancements feel like an obvious progression for the device given Apple’s inclusion of 2 GB of RAM in the iPad Air 2 as well as the introduction of the Apple SIM last fall. Note also that Apple has doubled RAM every few generations of iPhone, and given that many were expecting an increase last cycle, it is not surprising to see it rumored for the ‘iPhone 6s’, which is likely to feature new and improved internals like other ‘tock’ years.

Read more

Happy Hour Podcast 004 | Predictions and expectations for Apple’s March 9th ‘Spring Forward’ event

happy-hour

Episode 004 of Happy Hour is finally here and Apple’s March 9th “Spring Forward” event is right around the corner. It’s safe to say, we’re all pretty excited. What can you expect to be announced on stage at the event? Well, today we’re discussing the entire thing and getting into all of the details along with our expectations and predictions. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

Read more

Gartner: iPhone worldwide sales topped Samsung in holiday quarter, but Samsung won the year

iphones

Gartner is out with its latest report tracking smartphone movement during the previous year and more specifically the holiday quarter.

Headlining the report is news that over 1 billion smartphones were sold in 2014, a data point IDC first said was hit in the previous year, adding that two out of three phones sold last year qualified as smartphones.

Gartner’s data shows Apple topped Samsung in worldwide smartphone sales with 74,832,000 units shipped during the holiday quarter, just 1.8 million units more than Samsung, giving Apple 20.4% market share for the quarter, a virtual tie with Samsung’s 19.9%. Read more

Apple & IBM partnership delivers 3 new enterprise iOS apps

Apple IBM Advisor Alerts

Apple and IBM today unveiled three new enterprise apps developed for iOS as part of their ongoing ‘IBM MobileFirst for iOS’ partnership. The new apps include Advisor Alerts, Passenger Care, and Dynamic Buy. The three apps, a combination of both iPhone and iPad software, join the original set of 10 announced last year and another new app recently announced bringing the collection of apps announced under the deal to 14 total across eight industries including retail, banking, and transportation.

Read more

Apple Watch makes UK fashion magazine debut with three-page feature in Style

watermarked-1

Following from features in fashion magazines in France and Germany, the Apple Watch has made its UK editorial debut in Sunday’s publication of Style. Although the Watch is not on the cover of the issue I received, there are four covers circulating — one of them features the Apple Watch as the cover photo. Regardless of whether you get a copy of the magazine with the special cover or not, inside the Watch gets three pages of press coverage.

The main picture features Guinevere Van Seenus wearing a 38mm Apple Watch Sport with Space Grey case and black sport band. The written accompaniment says that the Apple Watch does not convey ‘power, status and discernment’ like a Rolex can but holds back no punches in saying it will ‘wipe the floor with existing smartwatch manufacturers and give mid-market watchmakers a fright’. The magazine compliments Jony Ive in particular, for the design.

Jony Ive has got the tone of the Apple Watch just right. It looks elegant but not standoffish, and as well as the 18 variations of the regular version, there are the 10 Sport options, which come with a lightweight case, strengthened glass and a rubber strap, plus the more expensive Edition range (six models), made from 18ct gold.

Read more

Happy Hour Podcast 003 | All things Apple Watch

happy-hour

Welcome to episode 003 of the Happy Hour podcast! Today we’re discussing all things Apple Watch. Can Apple succeed in the smartwatch game? It’s clear Apple has been developing this product for a while and we’ll get into all of the need-to-know information surrounding it. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

Click here to subscribe on iTunes or listen to the episode embedded above.

Read more

Apple Watch returns to Vogue w/ first video ad & multi-page spread showing life size shots

(via Carlos Ribas)

As Apple prepares to bring the Apple Watch to market in just a few short weeks, the company is once again turning to Vogue magazine to showcase its new product category or wearable devices. We first saw the Apple Watch make its magazine debut on the cover of Vogue China late last year, and now the popular fashion-focused publication is featuring a multi-page spread displaying various Apple Watch collections. What’s more impressive, though, is the first video ad campaign for the Apple Watch found in the digital version of Vogue seen below… Read more

Opinion: Should Apple improve iPhone battery life, or just battery cases?

energislidingpowercase-7

As this photo of the original Mophie Juice Pack and Tylt’s Energi for iPhone 6 shows, iPhone battery cases haven’t changed much over the years. They’ve existed for almost as long as iPhones, and remained ubiquitous due to Apple’s continued focus on thinness over longevity. That hasn’t been great for consumers: as 9to5’s Seth Weintraub put it, people are more impacted by their phones’ battery life than an extra 2mm of thinness.

It took until 2014 for Apple to offer one iPhone model — the iPhone 6 Plus — with all-day battery life, though you have to be willing to accept a much larger footprint to get that. By comparison, the smaller and reportedly more popular iPhone 6 improved only around 7% upon the iPhone 5s in run time, so the typical iPhone user isn’t seeing much of an improvement over prior models.

With a variety of alternatives at Apple’s disposal, including some major chip improvements that are just around the corner, we wanted to pose two questions to our readership. Should Apple take a break from slimming down iPhones to focus on improving battery life? Or should it instead focus its efforts on making battery cases better? Read on for our thoughts, and share yours in the comments section below…

Read more

Report: Apple poaching Samsung engineers w/ chip & battery expertise

A8

While Apple has notably been engaged in a back-and-forth poaching war with electric vehicle maker Tesla in recent months, a new report from The Korea Times claims that Apple has also been targeting “experts in next-generation technology” from Samsung Electronics. Citing an anonymous official from Samsung, the report highlights that the iPhone maker has a history of picking off chip experts from the Korean company using competitive compensation and “greater independence” as engineers. Read more

Apple will fight iOS bugs with first-ever iOS Public Betas: 8.3 in March, 9 in summer

iosimage

In an effort to eliminate bugs from upcoming iOS versions ahead of their general releases, Apple plans to launch the first-ever public beta program for the iOS operating system, according to multiple people briefed on the plans. Following the successful launch of the OS X Public Beta program with OS X Yosemite last year, Apple intends to release the upcoming iOS 8.3 as a public beta via the company’s existing AppleSeed program in mid-March, according to the sources. This release will match the third iOS 8.3 beta for developers, which is planned for release the same week. Apple then expects to debut iOS 9 at its June Worldwide Developer Conference, with a public beta release during the summer, and final release in the fall…

Read more