Thanks Alonzo!

We’re hearing reports from @gruber backed up by iOS Firmware that AppleTVs are getting updated today with some enhanced new firmware.  Early reports indicate that you can now stream any items purchased ever to AppleTV and Apple is now supporting Vimeo.

Apple’s update KB is here. And the direct download is 4.3 (8F455)

Feature Summary
TV show purchases Purchase TV shows on Apple TV. Shows purchased on Apple TV can be re-downloaded on other iOS devices. Shows purchased on other iOS devices or with iTunes automatically show up as available to play on Apple TV.
Vimeo Browse and watch millions of user-uploaded videos found on the Vimeo service, for free.