Following our reports last week of Apple’s Ship to Store system being rolled out in San Francisco, we have learned this evening that Apple plans to rollout the new system to all regions this Thursday, November 3rd. The Ship to Store system will allow customers to place an order for a product on Apple’s Online Store and then pick up their purchase at their local Apple Store within the hour.
Customers will also be able to purchase cheaper products like cases on their own inside the store without having to deal with a sales rep, using their iOS device that has a camera. The processing of the purchase will be done through Apple’s updated retail app that will launch before Thursday. Internally this new system is being dubbed “EasyTheft”, based off a pun of Apple’s “EasyPay” system they use in-store to process sales.
We have also learned that Apple is holding an overnight tonight at their retail stores to talk specifics of the new “EasyTheft” system and rearrange accessories that will be available for purchase. We look forward to seeing the new systems in all U.S. retail markets this Thursday.