While Apple does not have a booth or keynote at the 2012 Consumer Electronics Show in Las Vegas, the company is on the show floor scouting the competition. PaidContent’s Tom Krazit spotted Apple’s head of iOS product marketing Greg Joswiak at Sony’s booth. Joswiak talked to PaidContent, with a grin on his face, and said he was on location to see “How other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.” Interesting.

It is worth noting that Apple has not participated in a trade show since MacWorld 2009, where the company announced iWork ’09, new MacBook Pros, and more. In recent years, Apple has stuck to announcing new products at its own events.

Roaming the floor does not seem like the only thing Apple is doing at CES. At 9to5Mac, we have been independently contacted through email by someone who seems to be seeking information on Apple competitors, including information on what 9to5Mac thinks about the technology being showcased at CES. The contact also wanted to know specifics on how journalists viewed companies’ product marketing practices. This probe certainly sounds similar to Mr. Joswiak’s recent activities on the show floor, right?