Apple plucked a high-ranking executive from the folding Sony Ericsson Joint Venture, 9to5Mac has learned. President of Sony Ericsson U.S. and Head of Region North America Anderson Teixeira will be heading Apple’s Latin America region. He is leaving Sony Ericsson after a decade at the JV.
Sony is buying out Ericsson’s piece of the venture and the group is folding into Sony Electronics.
Teixeira started at Apple this month.
Internally at Apple, he is “Latin America General Manager,” but to the greater world he’s “Head of Latin America.” He will be operating out of Apple’s small Coral Gables Florida office at 1 Alhambra Plaza Suite 700. He has nine reports at that office.
A mid-2009 profile listed some background on his appointment at Sony:
Anderson Teixeira was based at the company’s US operations in Raleigh, North Carolina. A native of Brazil, Teixeira has been part of Sony Ericsson since the formation of the joint venture in 2001. He has led the company’s operations in Latin America, as Head of Region Latin America, based in Miami, Florida, and subsequently in Western Europe, based in Munich. As President of Sony Ericsson US, Teixeira will report to Sony Ericsson President Dick Komiyama. In his role as Head of Region North America, Teixeira will have overall responsibility for Sony Ericsson’s sales and marketing operations in the US and Canada.
It is not immediately clear who Teixeira will report to but we will update that information as it becomes available.
Apple’s Latin America presence has been growing with the iPhone spreading across carriers like wildfire and even a Foxconn iPhone production line opening in Teixeira’s native Brazil.
Videos of Teixeira discussing Sony operations are embedded below:
- Sony Ericsson teases ‘something big’ to be released at CES (9to5google.com)