https://9to5mac.files.wordpress.com/2012/05/jony-ive-1.mp3" src="http://9to5mac.files.wordpress.com/2012/05/ive.jpg" alt="" width="243" height="137" />We reported yesterday on The Telegraph’s interview with Apple’s design guru Jonathan Ive, and the video of Ive officially being knighted at Buckingham Palace, after being granted knighthood last December for his work in design and enterprise. Last night, at the Queen’s Jubilee celebration of the arts, the BBC’s James Naughtie had the chance to speak with Ive. The designer explained that his passion goes back to the age of seven. He also confirmed plans to stick around at Apple for a while, and he even discussed his design ideals. The full six-minute audio clip from BBC Radio 4 is above.
“…Part fine art, part engineering… The goal isn’t to make money, the goal is to try and develop the very best products that we can.”