Amazon just announced a new gaming experience for developers and the Kindle Fire: GameCircle.

According to the Amazon Mobile App Distribution blog, GameCircle is a “new set of services designed to make it easier for you to create more engaging gaming experiences and grow your business on Kindle Fire,” by making “achievements, leaderboards and sync APIs accessible, simple and quick for you to integrate, and will give gamers a more seamless and entertaining in-game experience.”

Amazon offers a growing suite of developer services. Its new GameCircle is geared specifically for game developers too, which is great news for the Kindle Fire since it is facing a firestorm of Android-based content competition from the new Nexus 7. Game Circle also helps players to better experience their games through three key features —achievements, leaderboards, and sync—that will surely continue to entice folks to the dominating Android-based eReader.

Amazon’s new gaming experience clearly draws cues from Apple’s Game Center, which is an online multiplayer social gaming network. It launched in 2010 to allow iOS app users the ability to invite friends, start multiplayer games, track achievements, and compare scores on a leaderboard.

Google was looking to develop a similar system for Android, according to reports in May, but it looks like Amazon beat the gurus in Mountain View to the punch. The launch of GameCircle is timely due to rumors of a Kindle Fire 2 launch allegedly set for this summer.

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