Amazon has not been shy about comparing its Kindle Fire devices to iPads. When it released its earnings report in October, Amazon compared the two devices spec by spec and noted the 8.9-inch Kindle Fire HD has 193 percent more pixels than the iPad mini. Amazon’s latest advertisement for its Kindle Fire boldly put the 8.9-inch HD model up against a full-sized Retina iPad. While noting both offer “stunning HD” and “you may not be able to tell the difference,” Amazon ended the ad by highlighting the $299 price point of the Kindle Fire as being significantly under the latest $499 iPad with Retina display. With Amazon knocking an additional $30 to $50 off the Kindle Fire HD this week, you can grab one for $250 less than an iPad 4.

While the price might be compelling, most reviews (including our own) agreed the Kindle Fire’s software is keeping it from being a true competitor to the iPad and pure Android tablets.

Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.