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Similar to the Apple Store’s Genius Bar, AT&T now allows customers to schedule in-store appointments online for hands-on help in its retail locations.

Here’s how it works:

Visit www.att.com/storeappointment and choose the store nearest to you, or click “Make appointment” when you’re looking up store location information. One of our store or call center representatives can also help you schedule an appointment.

Choose from the available dates and times listed.

Enter your name, contact information and reason for your visit.

Once scheduled, simply head into the local AT&T store at the scheduled time.

The usual system is based around a walk-in queue, which means you could be waiting for any amount of time depending on the crowd, so this should be very useful to AT&T customers.