T-Mobile’s new iPhone 5 ad “Pipes” claims the carrier has 50% more bandwidth per customer compared to other networks.

While overcrowded networks can slow your data down, T-Mobile’s nationwide network has the room to let unlimited data flow freely. With 50% more bandwidth than other carriers, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

While that claim is interesting to think about in itself (possibly due to relative network vacancy), T-Mobile’s approach to advertising the iPhone 5 compared to the ads we see from Apple is most notable.

T-Mobile’s ad features pink liquid flushing out of a tube representing bandwidth speed, but the visualization reminds me more of mysterious pink slime rather than blazing fast data speeds.

Recognize that guitar anyone?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s