Rhapsody is rolling out an all new iPhone app today following some big updates to competitive music services earlier this week including Pandora and Rdio. Rhapsody is calling this app update “a completely new experience” for iOS and broke down on its blog a ton of changes its made to the UI on top of adding new features like customizable organization for your library and downloads, improved album and artist pages, and a new full-screen player.

         Personalized organization: The music you curate lives in the My Music section, which now has improved organization into two key categories:

o    Library: The central folder for your Rhapsody music when connected to the Internet. Music is sub-categorized by playlists, artists, albums, stations, queue and listening history

o    Downloads: All the music you can’t live without can be downloaded for easy offline playback

·         Upgraded Album and Artist pages: Read a review of an album, shuffle tracks from an artist, and much more

·         Full-screen player: Showcase gorgeous artist and album imagery that takes advantage of iPhone’s full screen real estate

·         Pop-up menus: Easily add tracks to “My Music,” download, add to a queue or favorite by tapping the + image

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