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Many casual photographers have been reaching for their smartphones over their digital cameras recently for the convenience of social media integration and other sharing options. Eye-Fi has long offered photographers the option to transfer high-quality media from standalone cameras to personal computers and mobile devices but required intermediary WiFi hotspot access – a major obstacle for photographers shooting on location outdoors and in remote locales.

Today, Eye-Fi announced the “Eye-Fi Mobi,” which instantaneously beams new photos and content from digital cameras (without WiFi capabilities) to your favorite mobile device. “Simply replace any camera’s standard SD card with Mobi, and just two quick steps later, the camera’s photos instantly appear on the selected iOS or Android smartphone or tablet.”

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The Eye-Fi Mobi puts beautiful, high-quality images on your mobile device ready to be uploaded to Facebook, Twitter, Instagram or any other social network.  The built-in WiFi means you’ll never have to seek out network access to transfer your pictures.  Setup does not require a computer, account or cloud.  Just download the Eye-Fi mobile app to get started.

Eye-Fi Mobi is available now in two flavors; 8GB ($50), 16GB ($80).