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Apple now highlighting 64-bit A7 iPhone 5s chip on magazine covers

Earlier this month, we highlighted that Apple is touting the iPhone 5s’s Touch ID fingerprint scanner and gold color option on the back of certain magazine covers. Now, we’ve spotted a new magazine ad for the iPhone 5s. This one, instead, highlight’s the device’s 64-bit A7 processor. “64-bit” is complex technical jargon, but Apple simplifies it to mean that the iPhone is powerful and offers all-day battery life.

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Comments

  1. coolguyme - 11 years ago

    “Only on iPhone 5s”

    “and iPad Air and iPad mini with retina display”

Author

Avatar for Michael Steeber Michael Steeber

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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