Apple’s prior iPhone return policy was in stark contrast to its carrier partners who only offer a 14 day return window. During this time a customer may choose to return the iPhone to Apple within the 30 day period but if it was returned after day 14 they would still be on the hook for Early Termination Fees (ETF) or any other penalties from the wireless providers.
On the flip side, this policy was helpful for customers simply looking to exchange an iPhone for a different color or capacity because their contract would not be affected. However, it was confusing and potentially misleading to customer who thought they had 30 days to return an iPhone and not suffer any penalties from their carrier.
According to the document, Apple is making this change in an effort to have one universal return policy across all products and to match the carrier’s 14 day policy.