VEVO-iTunes-Festival-SXSW-01

Apple kicked off its annual iTunes Festival event at SXSW last night with music from Coldplay and others.

The shows continue tonight with a series of live-streamed performanes by Isaiah Rashad at 8PM, ScHoolboy Q at 8:45PM, and Kendrick Lamar at 10PM. Since the show is in Austin, Texas, the schedule is on Central time … 

You can catch all of tonight’s performances live through a special Vevo page, the new Apple TV channel, or the iTunes Festival app for iOS.

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