After launching a new ad campaign on Tumblr for the iPhone 5c a few weeks ago, Apple has today attempted to bring the campaign to a more mainstream audience on the Yahoo! homepage. The ads were also run on the New York Times homepage this week, though they seem to have disappeared now.

The new ad features an interactive grid of eight patterns, each of which plays a different video that uses the design of the iPhone 5c and its case to create an animated scene. In one, red circles on a yellow background bounce around like dodgeballs until they form the grid of circles seen on the back of the iPhone 5c case. The iPhone is revealed and a tagline associated with the scene, such as “gotcha” on the dodgeball version, appears with an iPhone 5c logo.

Other scenes in the ad include a white iPhone and black case creating the illusion of camera flashes in the dark with the tagline “Catwalk,” and a yellow iPhone with a black case playing Tetris with shapes made from the circles. That one features what is probably the most poorly-chosen tagline: “Please try again.” Not the most inspiring marketing message.

You can see all eight of the ads on the Yahoo! homepage.

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4 Responses to “Apple brings Tumblr-style iPhone 5c ads to Yahoo! and NYT homepages”

  1. Those ads were running on the NYTimes homepage the other day.


  2. Woah, those are really eye catching ads. Kinda wanna refresh the page to see more of them.


  3. themis333 says:

    Reblogged this on Taste of Apple and commented:
    This is a new ad for the iPhone 5c. People keep pegging it as a disappointment, but my take is that it was always meant as a replacement to iPhone 5 — people looking for the next new thing would want the 5s anyway. This phone was never supposed to be a juggernaut –whether Apple expected it or not — and it is still outselling some other phones by a wide margin.


  4. drgeert says:

    I loooove mine. Wish it were dark grey, though.