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The Wall Street Journal reports that Amazon is planning to announce its first entry to the smartphone market in June. The possibility of an Amazon phone has been a long-running rumor, but recently sources claimed that the company had partnered with HTC to finally produce the device.

Following the launch of the Fire TV earlier this month, the Amazon phone will mark the second of Apple’s product categories the online retailer hopes to invade in 2014. With its Kindle Fire tablets, Amazon has been attempting to position itself to compete with the iPad for a few years.

The Amazon device will reportedly feature a display capable of creating 3D images without the need for glasses, according to the WSJ report:

They said the phone would employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3-D, similar to a hologram, the people said.

Other manufacturers have tried 3D displays before, but notably none have successfully managed to bring the technology to the mainstream. Whether Amazon’s phone will be able to overcome the stigma associated with those previous models will be an interesting point to watch.