Just over a week ago, thousands of Apple employees, including CEO Tim Cook, took to the streets of San Francisco to take part in the Pride Parade. The company has not been hesitant to share its views on LGBT rights, and the parade was yet another instance of that. This evening, Apple uploaded a video to its official YouTube channel showing off all of the effort that went into the Pride Parade last week and its “unwavering” support for equality and diversity.

The video, simply titled “Pride,” shows Apple employees and their families preparing for the Pride Parade. The montage is set to Coldplay’s new single, “A Sky Full of Stars,” and ends with a shot of the thousands upon thousands of people in the streets of San Francisco celebrating Pride. The final shot reads “inclusion inspires innovation.”

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

You can view the full video at the top of this article.

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27 Responses to “Apple shares video of last week’s Pride Parade, showing support for equality and diversity”

  1. Reblogged this on Taste of Apple and commented:
    Great video!

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  2. alphabetize1 says:

    I’m happy that Apple supports this

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  3. There’s no doubt Steve Jobs was a brilliant visionary. And say what you will about Apple under Tim Cook’s leadership, but there are many things I like about the “new” Apple and this is just one of them. I still believe the company has a big, bright future.

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  4. I’m sure someone is gonna say something about how they should be innovating and not marching in a parade. I mean, can’t people just be human instead of robots for once?

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    • Funny, I didn’t even think of this until you said it. They can do and spend their time however they want. No one will be mad they are supporting LGBT community.

      Out of curiosity, is tim cook gay or not, since that news cast that “outed” him, I’ve been very interested. As he is such a huge figure in the world. To come out as gay would only help the gay community?

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  5. rettun1 says:

    I like that Apple is becoming a company with a very human face. Don’t get me wrong, the stark and top-secretive Apple of the past decade or so was what got me interested in them and their products in the first place. But they are sort of becoming a new company, and I like the direction they are going in. This was a great video, and seems to be a sign of good (or at the very least interesting) things to come

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    • acslater017 says:

      If you didn’t know any better, you’d think all of the old Apple’s products were created by Steve Jobs, Jony Ive, with a dash of Bertrand Serlet.

      That illusion has long since faded, and I’m glad we get to see human employees of Apple, keep them accountable on labor/environment, read their musings on Twitter, etc. The “you won’t get a peep until we tell you to buy something” Apple probably wouldn’t fly in 2014 anyway.

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  6. I dont like this political activism inside Apple Inc. It is just wrong. It is false and fake and it is just about marketing and nothing else. Sad.

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    • Wes says:

      I believe that in this case, you’re quite mistaken. A company with a gay CEO taking part in a pride parade? I’m sure there is actually some genuine interest and support there.

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      • I am aware of Tim Cook’s orientation. However I don’t quite agree that any commercial subject should take role in these kind of political activities. I am not against gay community, but I don’t see any good point at their public propagation either. Sexuality is personal thing of intimacy, and it should stay that way. I don’t see any good value in commercial company, such Apple is, in supporting them and making marketing material about it. Individuals can support, political organisations can support as well, but a commercial company making political statements? That is, at least in my opinion, just wrong. Let people decide, do not let companies decide…

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      • @Stepan The discrimination under which the LGBT community has been put under is precisely the reason why we are having these parades in the first place. It is a demand for equality and it is a good cause for any company with decent moral values to stand behind. Maybe one day in the future when discrimination against the LGBT ceases there will no longer be a need to raise our voice on demand of basic human rights and acceptance. Do not mistake a social issue with a political one. Just because gay rights made into a political campaign does not make it a political cause. It is a social cause just like racism and women rights. It is a demand for fairness and justice.

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      • Alex Girard says:

        @Stepan Pazderka It’s about bringing all of you to work. Straight people are never discriminated for saying things like “My (opposite sex partner) and I went to the beach this weekend.” to another co-worker, but when a gay employee talks about their same sex partner, if the company doesn’t support it, it can be a job ending comment.

        It has nothing to do with sexuality. It has everything to do with supporting a marginalized group of people so that they can be comfortable with their fellow humans.

        Wouldn’t you be upset if you found out that Apple didn’t hire a top engineer who was the perfect person to push the next big Apple product to greatness because they were gay?

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    • Let alone the fact that i don’t think it’s just about marketing cause Apple has always supported gay rights; even if it was like that it would still be a good thing because Apple is a very influential company and showing support and giving visibility to this event always help in driving the people’s opinion. So i don’t know why you should be sad.

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    • Seriously? You know that every large company, even some medium and small ones, participate in lobbying and government affairs? It’s not a secret or anything. By the way, for all the people that say companies and politicians are pro gay just for marketing or votes, why don’t you tell all your family and friends and co-workers how gay you are and see how well that works out for you.

      Like

  7. Sean Wright says:

    What if Apple was marching in an anti-gay parade? They would be slaughtered for their beliefs in that situation. I could care less if you’re gay or not but I just don’t want to see it.

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    • That would definitely hurt them. The exact same would happen if they were involved in an anti-women rights parade or a white supremacist parade or a pro-pedophilia parade. You might have all the believes in the world you want but don’t expect people to not realize when you are just being a bigoted a$$*****.

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      • Sean Wright says:

        Obviously your comments were rubber stamped like most trigger happy pro-gay groups. My comments had nothing to do with women, child porn, or white supremacy groups so it surprises me you bring these groups up. I’m not a biggot. I have equal rights to not see these groups as you have the right to see it.

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      • No your comments have nothing to do with women, child abuse or racism, they have to do with homophobia. You obviously can’t see the correlation between social issues that affect the lives of minorities or how calling something a “belief” does not make things right. You are actively expressing your discontent with a company supporting human rights for a minority. Demanding rights to not see gay groups is like demanding rights to not see blacks in the streets, or women driving. You are demanding the right to discriminate and as such you will be treated as someone who deserves no respect from others.

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    • That’s fair. I don’t care that you’re a moron, but I just don’t want to hear it.

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    • people like u always say that. ‘i dont have an issue with it, BUT….the word ‘but’ negates what you just said. you obviously do have a distaste for gay people, but realize that if you were to admit that, you would be ostracized. own your hate you selfish, close-minded turd brain.

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  8. Jp Martínez says:

    This is amazing!

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  9. Are heterosexuals somehow made inferior by this

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  10. I never thought Apple would start using meaningless platitudes like “inclusion inspires innovation.” What on earth is that supposed to mean?

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    • How can you say it’s meaningless if you don’t know what it means? When I was in business school, they talked a lot about the business case for diversity, how having a diverse workforce can help bring in diverse customers, how embracing marginalized groups improves employee loyalty and productivity. It’s anything but a meaningless platitude, it’s a tried and tested business practice. Imagine that, treating your employees and customers like human beings is good for business… Do us all a favor and pipe down if you don’t know what you’re talking about.

      Like

  11. What do people think about this occasion.
    You can vote in a related survey: http://prosvit.org.ua/survey/question/27/?lang=en

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