The latest enterprise market share data from Good Technology shows that iOS holds two-thirds of the market, at 67 percent, but has dropped five points to Android – which increased its share to 32 percent. Windows Phone remains flat (and irrelevant) at just 1 percent. (BlackBerry data is not included as the company uses its own servers and activations are invisible to Good Technology.) 

Android device activations jumped significantly quarter over quarter, increasing five percentage points to 32 percent of total activations, while iOS activations decreased that same amount and recorded 67 percent of total activations.

There was, however, good news for Apple. The enterprise market as a whole has grown 20 percent in the past quarter, and iOS continues to dominate the growing tablet market. Tablets now account for 42 percent of all mobile device applications, and iOS continues to hold a 90 percent share.


Document editing remains the most popular use of mobile devices in business, with instant messaging second and bespoke apps third.

Apple CEO Tim Cook earlier this year described Apple’s success in the enterprise market as “unbelievable,” and promised more to come. Apple made it easier to deploy iOS devices in business back in February, and the company’s recent partnership with IBM is likely to play a key role in enabling the company to retain its dominant position.

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17 Responses to “iOS holds two-thirds of enterprise market, but drops five points to Android”

  1. Reblogged this on Taste of Apple Tech and commented:
    It seems like (especially with their IBM deal) Apple will continue to dominate this area. Given some of the rumored new features (hardware and software) it seems like they’ll only see an increase in the usage of their products in corporate settings.


  2. It would be interesting to know how many of the corporations activating Android devices are aware of the latest ‘Android loving’ FinSpy report. Also curious to see if there will be any impact on Android activations going forward.

    I wish Apple would use that security vulnerability more aggressively in their advertising campaign. I won’t hold my breath though. They usually stay product focused in their ads. Hopefully, Tim Cook will make some sly comment about it soon.


    • I have three apple products that I like very much. I am looking forward to the release of Apple’s updated devices and software. That said, I don’t wish the demise of Android. Android is a competitor. Where there is competition consumers benefit not only from lower prices but competition incentivize companies to build better products. My point is I don’t understand the negativity towards Android. I mean, its not like Android has harmed anyone.


      • I too believe in competition, but good competition.

        If I was in the market for a new car and narrowed my choice to two, and the last decision point was security. Let’s say one car was known to have a serious security flaw, which do you think I’d buy? I suspect your choice would be the same as mine.

        Same holds true for phones. I’d bet a good number of Android users who are currently unaware of this vulnerability, would opt for something else as soon as possible.

        Competition is always good for consumers. That competition simply needs to be worthy of our attention.


  3. Understanding that Good is one provider (and may be the leader) in the MDM category, would be interesting to compare/contrast with MobileIron and Airwatch activation reports.


  4. Even I, an avid Apple products user since (dating myself I’m sure) 1987 in college where I learned to use the even then dated Apple IIe for the college newspaper, am surprised by this data and frankly never saw such an accomplishment as ever being remotely possible for Apple. In the dorms I remember being one of only three “silly” people who owned an Apple computer and having to fend off criticism from my dorm mates for buying into such a niche market platform. I wonder where those people are now, probably using Apple I would imagine!

    Liked by 1 person

  5. iSRS says:

    Isn’t this just what happened in Q2? Meaning new activations of the Good app? If so, is it not expected that Good activations would mirror real-world activations and see a seasonal dip? The quote from Good implies that Android increased in the second quarter. I might be naive, but the comments don’t indicate iOS “slipped” to 2/3, just that the activations in that 3 month period slipped, no?

    “Android device activations jumped significantly quarter over quarter, increasing five percentage points to 32 percent of total activations, while iOS activations decreased that same amount and recorded 67 percent of total activations.”

    Would be interesting to see, since Good continues to release these notes/data points, to see a breakdown of total activations.

    For example, I activated Good on my iPhone 5 in September 2012. Have been running it since with no reinstall. Is my activation accounted for in the 2/3 data? From the comments, I am assuming not.


  6. chrisl84 says:

    How do I get a list of those Android corps so I know not to do business with them….they clearly can not be trusted


    • iSRS says:

      Well, to be fair, a lot of Good installations are a result of BYOD programs. My company allows me to install Good to access my company email, calendar and contacts. No integration with my iPhone default apps. IT just has to worry about controlling one app.


  7. Since my first iPhone (3gs) I have worked at three different companies, one restricted email, contact & calendar access via Good (IMHO, no so Good). The other two permitted access to Exchange via OWA (Outlook Web Access). One required a pass-code code on the phone, the other had no restrictions. I seems to me that Good represents a small segment of corporate mobile device usage.


  8. herb02135go says:

    Too small of a segment to mean anything


  9. saoir says:

    This looks much more like statistical noise to me, considering the error rate on this kind of data.


  10. bb10qnx says:

    1. That are just the data from Good
    2. U don´t see BlackBerry Devices in Good server admin tool
    3. BlackBerry has more global EMM customers than the 3 top competitors combined
    4. That is just for marketing, because it is wrong to say that Apple has 67 percent of ALL registration.