There’s a healthy amount of story telling about the life of Steve Jobs due out this year. In October, we’ll get to see Aaron Sorkin’s take on the late Apple co-founder’s experience at Apple play out on the big screen when “Jobs” hits theaters.
Sooner than that, though, a new book from Brent Schlender & Rick Tetzeli entitled Becoming Steve Jobs (announced via Daring Fireball) will attempt to be different from all the other Jobs books.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
How will this new book differ from everything that has already been published about Jobs including his authorized biography from Walter Isaacson? The book is loaded with interviews, for starters, including ones from Apple executives like Tim Cook, Jony Ive, and Eddy Cue (so don’t expect any pen throwing).
Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others.
The new book is available for pre-order now from iBooks, ($14.99), Kindle ($14.99), and hardcover (Reg. $30, pre-order $21.78) and due out March 24th.
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Just FYI, the iBooks link above links to the Isaacson book.
Thank you, corrected.
Thanks, fixed.
The iBooks/iTunes link for preordering leads to the Walter Isaacson book.
I cannot read enough about Steve. I can’t wait for this. I’m still going through the Jony Ive article from the New Yorker. Man, that thing was longer than I thought.
What I did like about Isaacson’s book is something that Jobs liked himself: not over inflating him to an unreachable supernatural hero like person that did miraculous work with an unfailable instinct and insight, but as a frail human being with negative sides and someone who had to use his ellbows to fight for ideas that he permanently put to the test. But his relentlessness, his hypomanic enthusiasm and also his ability to question his believes over and over until he made a final decision made him so spectacular sucessful. The fact that he had started small, got big and than failed big, made him likely aware that there is a very fine line between sucess and failure and I believe that when he was overly critical and harsh to employers this was born out of a deeply rooted fear that the entire idea of Apple was at stake. I love the book because of its brutal honesty and my admiration for jobs increased, because he was aware of the not so pleasing sides and showed what a greater man he’d become in his later life by not interfering or trying to manipulate the edited information! If this was to be an autobiography of let’s say TomCruise or any other given hyped star , he’d released a pack of the most creative and ruthlessness lawyers that money can buy in an attempt to manipulate media to a more favorable portrait.
But I’m likewise eager to read the apparently less disturbing autobiography since I’ll expect to find written prove of something I’d read in between the lines in Isaacson’s Book: Steve Jobs was and is one of the most influential Americans and he was real!
(pls 4give typographic errors, 4 English isn’t my native tongue)