Becoming Steve Jobs Stories April 14, 2015

Original Mac designer Andy Hertzfeld says Jobs would not have liked ‘Becoming Steve Jobs’ book

Becoming Steve Jobs, the latest Jobs biography, written by Brent Schlender and Rick Tetzeli, received high-praise and support from Apple and its executives. One of the original members of the Macintosh development team, however, has published a post on Medium outlining why he thinks Steve Jobs would have not liked the biography. Andy Hertzfeld says that the harsh and negative tone applied to the early part of Jobs’ career at Apple and NeXT is unfair and not true.

Becoming Steve Jobs Stories March 31, 2015

Audio Books CarPlay 5

Apple has only sanctioned a small set of App Store apps to support its CarPlay feature with Audio Books for iPhone today joining that limited list. The latest version of Audio Books adds integration with CarPlay head units for easily finding audiobooks to play through your car stereo on your drive. expand full story

Becoming Steve Jobs Stories March 24, 2015

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Several years after Steve Jobs’ untimely death, journalists — particularly ones who previously interviewed or covered Jobs — are still combing their archives for underreported facts or quotes that might justify new books on Apple’s enigmatic CEO. Naturally, the overlap with earlier works is significant, as new authors repeatedly acknowledge leaning on Michael Moritz’s (Return to) The Little Kingdom and Owen Linzmayer’s Apple Confidential 2.0, among many others. But there’s still an opportunity to bring new details to light, which is why Brent Schlender and Rick Tetzeli’s Becoming Steve Jobs ($12+/Amazon, $13/iBookstore) exists. Over 400 pages in length, it aims primarily to set the record straight about one key facet of Jobs’ life — he was a better man at age 56 than he was at 21 — but includes enough interesting anecdotes about Apple and Jobs’ other pursuits to be worth reading.

Although Becoming Steve Jobs follows a mostly familiar storytelling arc, Schlender and Tetzeli’s strengths come from two sources: direct access to Jobs from the mid-1980’s until 2011, and interviews with major players conducted after Jobs’ death. While their quotes tend to be short and in service of the larger narrative, the list of participating heavy hitters is non-trivial: Laurene Powell Jobs represents the Jobs family, alongside current Apple executives Tim Cook, Jony Ive and Eddy Cue, ex-Apple executives Jon Rubinstein, Tony Fadell, Katie Cotton, Fred Anderson and Avie Tevanian, Jobs’ top ad men Regis McKenna and Lee Clow, Pixar’s Ed Catmull and John Lasseter, Microsoft’s Bill Gates, and Disney CEO Bob Iger. Given that access, it’s perhaps not a surprise that the book paints a largely sympathetic portrait, but the authors also gave participants room to speak candidly about how Jobs’ “sharp elbows” affected them personally and professionally…

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Becoming Steve Jobs Stories March 23, 2015

Steve Jobs Fearless Genius

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($12+) and Apple’s iBookstore ($13). Here are just some of the interesting revelations found inside, including some details regarding Jobs’ evolving attitude towards the media.

Jobs’ return to Apple was almost certainly not a strategic takeover. Despite speculation that Steve Jobs may have strategically orchestrated a takeover of Apple during his sale of NeXT — a view shared by Bill Gates and former Apple CEO Gil Amelio — the book suggests that Jobs was truly uncertain about his continued involvement with the company. Avie Tevanian and Jon Rubinstein, “the two men whom Steve trusted the most at Apple… agree that Steve did not intend to become Apple’s CEO,” and that they didn’t think they were going to be working for him there. Despite Jobs’ love for Apple, the company was in a precarious financial situation, and he had competing demands for his time.

A year later, Jobs told the authors that just as Bob Dylan would “never stand still,” and was “always risking failure” — the mark of a true artist — “[t]his Apple thing is that way for me.” Confronting the risk of failure and the consequences for his reputation, family, and Pixar, Jobs “finally decided, I don’t really care, this is what I want to do. And if I try my best and fail, well, I tried my best.” Jobs adopted the term “iCEO” or “interim CEO,” reflecting his continued uncertainty about the position…

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Jobs introducing MacBook Air at Macworld 2008
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Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($12+) and Apple’s iBookstore ($13). While some of the book’s material will be familiar to avid followers of Jobs and Apple, there are some interesting details inside about how Jobs’ companies Apple, NeXt, and Pixar interrelated.

On NeXT: The book notes that the computer industry changed during Microsoft’s leadership, shifting to an environment where companies — the largest buyers of computers — were seeking reliability and stability rather than innovation. According to the authors, NeXT’s key failure was that it successfully identified a real market for $3,000 workstation computers targeted at the higher-education market, but went so far beyond that price point — in some cases in pursuit of industrial design goals — that few actual customers existed for its product.

NeXT, which was headquartered in the same business park where Steve Jobs first saw Xerox’s Palo Alto Research Center (PARC) and graphical user interface, came tantalizingly close to undermining Microsoft at a key point in its growth: IBM licensed the NeXTSTEP operating system for use in workstations, and might have used it to compete against Windows personal computers.

“But Steve… held up IBM for more money, leading to another round of protracted negotiations. He overplayed his hand. Cannavino stopped taking Steve’s calls and just abandoned the project, although there was never any real announcement that it was over. It was a minor disappointment for IBM, ending its ‘Plan B’ fantasy of creating a real alternative to Microsoft’s new Windows graphical operating system for PCs.”

And there’s more…

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Steve Jobs Fearless Genius

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($20/print, $12/Kindle, $30/audiobook or free audiobook with Audible trial) and Apple’s iBookstore ($13). Bringing together years of personal interviews with Steve Jobs and his colleagues, the authors have assembled a substantial collection of insights about how Jobs evolved over time as a person and a leader.

One key focus of the book is reflected in the title: the Buddhist notion “that everything, and every individual, is ceaselessly in the process of” evolving — “becoming” — rather than static.

“[D]espite the fact that he could be almost unfathomably stubborn and opinionated at times, the man himself was constantly adapting, following his nose, learning, trying out new dimensions. He was constantly in the act of becoming.”

For this reason, the authors suggest that Jobs’s personality was misunderstood — at least during his second run at Apple — in part because he decided to cut most of his interaction with the press, except for structured discussions during new product launches. As such, the public picture of Jobs as an intemperate, immature young man wasn’t adequately updated to reflect his later maturity into the wiser and more effective leader who achieved Apple’s historic transformation…

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stevejobs1

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon/iBooks. I’ve been reading an advance copy of the book, and it’s packed with interesting details — including some not previously known — about Jobs’ personal life, friends, and enemies.

For instance, Schlender and Tetzeli add color to some of the previously known defining moments in Jobs’ life, including the birth of his daughter Lisa and son Reed, and his marriage to Laurene Powell. The book notes that Jobs was not there for Lisa’s birth, which took place at the apple orchard that inspired his company’s name, and later appeared to regret that he’d made a mistake missing the major life event. He became a devoted family man after marrying Laurene — notably at Yosemite National Park — and made time most evenings to have dinner with his wife and kids, but continued to work late into the night from computers at his home. According to the book, Jobs laughed most deeply and often when interacting with his kids, and was there for Reed’s birth; the “hippie” couple even allowed the infant to sleep in bed with them at first…

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steve-jobs

The conflicting biographies of Steve Jobs, one authorized by its subject prior to his death, the other endorsed by Apple, paint quite different pictures of the man. Walter Isaacson’s Steve Jobs focuses more on his flaws, while Becoming Steve Jobs describes a softer, more rounded person.

A tech journalist who knew Steve well, Steven Levy, has weighed in with his own take in an interesting blog post, The War Over Who Steve Jobs Was. He said that one quote from Becoming Steve Jobs summed-up the view presented by Schlender and Tetzeli.

He could be a jerk, but never an asshole.

Levy says that many of those close to Steve shared the view expressed by Tim Cook on Isaacson’s biography, published soon after Steve’s death, that it did a “tremendous disservice” to him. Jony Ive said that his own regard for the book “couldn’t be any lower” …  expand full story

BecomingSJ

In the first official statement about Apple’s decision to allow Tim Cook and other senior executives to be interviewed for Becoming Steve Jobs, company spokesman Steve Dowling said it was from a sense of responsibility to Steve’s memory.

After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew. We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.

Apple had initially refused interview requests by authors Brent Schlender and Rick Tetzeli, the company taking 18 months to change its mind, reports the NY Times …  expand full story

Becoming Steve Jobs Stories March 22, 2015

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Becoming Steve Jobs, a new book by Brent Schlender and Rick Tetzeli about Jobs’ life, comes out on March 24th and is available to download both in digital and print. As part of a strong marketing push by Apple in the run up to the book’s release, iBooks is offering an exclusive free sample of the prologue and first chapter that you can download right now. (Update: It’s unclear what countries the sample is being offered in — readers are reporting it showing it for some but not universally.)

Apple has been heavily promoting the book in the last few days, on its iBooks Twitter account as well as through iTunes marketing emails. iBooks describes it as the ‘only book about Steve recommended by the people who knew him best’. For comparison, in one of the chapters, Tim Cook describes the Isaacson biography as a tremendous disservice.

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Becoming Steve Jobs Stories March 17, 2015

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Fast Company has today published a sizeable excerpt from Becoming Steve Jobs ($12 Amazon, $13 iBook), the upcoming book about the Apple cofounder’s’ life and his mannerisms. Unlike previous efforts, Apple is openly promoting this book and many executives, CEO Tim Cook included, have participated in interviews. This has yielded some very in-depth, intimate and interesting stories.

Following the story of Cook offering to give Jobs his liver, Cook is quoted as saying the Isaacson book did the late CEO a ‘disservice’. In very similar words to how Cue described the (unrelated) film about Jobs at SXSW, Cook says ‘The person I read about there is somebody I would never have wanted to work with over all this time’.

“The Steve that I met in early ’98 was brash and confident and passionate and all of those things. But there was a soft side of him as well, and that soft side became a larger portion of him over the next 13 years. You’d see that show up in different ways. There were different employees and spouses here that had health issues, and he would go out of his way to turn heaven and earth to make sure they had proper medical attention. He did that in a major way, not in a minor, ‘Call me and get back to me if you need my help’ kind of way.

Cook also recalls how Jobs would call up his mother on the pretense of finding Cook, but in reality just wanted to talk to his parents about convincing Cook to have more of a social life. ‘Someone who’s viewing life only as a transactional relationship with people…doesn’t do that’.

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Becoming Steve Jobs Stories March 12, 2015

SteveJobsCloseUp

More details about the upcoming biography Becoming Steve Jobs have been revealed through the book’s preview on Amazon (which has since been cut down significantly), revealing several interesting tidbits about the Apple co-founder’s life that were previously unknown (via Cult of Mac).

One example is a story about an offer then-COO Tim Cook made to Jobs when the latter was battling cancer. Cook says that he discovered he shared a blood type with Jobs and decided to undergo numerous medical tests before offering to donate part of his liver to the executive.

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Becoming Steve Jobs Stories March 2, 2015

‘Becoming Steve Jobs’ book with Tim Cook & Jony Ive interviews coming March 24th

There’s a healthy amount of story telling about the life of Steve Jobs due out this year. In October, we’ll get to see Aaron Sorkin’s take on the late Apple co-founder’s experience at Apple play out on the big screen when “Jobs” hits theaters.

Sooner than that, though, a new book from Brent Schlender & Rick Tetzeli entitled Becoming Steve Jobs (announced via Daring Fireball) will attempt to be different from all the other Jobs books.

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

How will this new book differ from everything that has already been published about Jobs including his authorized biography from Walter Isaacson? The book is loaded with interviews, for starters, including ones from Apple executives like Tim Cook, Jony Ive, and Eddy Cue (so don’t expect any pen throwing).

Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others.

The new book is available for pre-order now from iBooks, ($14.99), Kindle ($14.99), and hardcover (Reg. $30, pre-order $21.78) and due out March 24th.

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