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As we reported this morning, Apple has today launched a new version of the iPod touch, featuring a 64-bit A8 CPU. This breaks a long run of neglect for Apple’s cheapest iOS device, which last received an update way back in 2012. It will be a huge leap in performance over the previous iPod touch which featured an A5 SoC. Both the front and back cameras have been improved, with the back shooter now featuring 8 megapixels of resolution.

The new iPod touch is also available for the first time in gold matching the iPhone and iPad in addition to new dark blue and pink case options. The iPod touch is also getting a storage bump at least at the higher end — there is now a $399 128 GB model. The base $199 iPod touch remains the same with 16 GB of onboard storage, the 32 GB model is $249 and the 64 GB version is $299.

There are also updates to the iPod shuffle and iPod nano, although these are merely cosmetic changes to fascia of the products. The shuffle and nano now come in dark blue, pink and gold variants.

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The new iPod touch also includes the M8 motion coprocessor for fitness tracking, just like the iPhone, as well as support for 802.11ac. The front camera now supports burst mode for quick selfie shots. The prices and specs of the iPod nano and shuffle remain the same.

“iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”

Despite an improved camera, the new iPod touch does not include the wrist-strap ‘Loop’ that the previous generation incorporated into its design. You can buy all of the new iPods from Apple.com right now.

Apple Introduces The Best iPod touch Yet

Featuring New Colors, A8 Chip, 8 Megapixel iSight Camera & Apple Music

CUPERTINO, California — July 15, 2015 — Apple® today introduced the best iPod touch® yet and unveiled a new lineup of colors for all iPod® models, including space gray, silver, gold, pink and blue. The ultra-portable iPod touch features a new 8 megapixel iSight® camera for beautiful photos, an improved FaceTime® HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor. With the newly launched Apple Music™ service, members can enjoy playlists curated by the most talented music experts from around the world, stay in-the-know on music culture with a global 24/7 broadcast on Beats 1℠ radio, and comment on or like backstage photos and videos shared directly by their favorite artists on Connect.

“iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”

With the A8 chip, the same used in the revolutionary iPhone® 6, users can play even more immersive games for hours at a time, all the while with great battery life. iPod touch has become one of the world’s most loved mobile gaming experiences — its 4-inch Retina® display and rich collection of gaming titles are further enhanced with incredible graphics performance and thousands of Metal-optimized games. With the advanced iSight and FaceTime HD cameras, iPod touch owners, for the first time, can have fun with popular features including slo-mo and burst mode, while capturing memories and everyday moments with gorgeous photos and videos. Three times faster Wi-Fi lets customers stay in touch with friends and family through FaceTime calls, and download movies and TV shows with ease.

The App Store℠ on iPod touch, available in 155 countries, gives users access to 1.5 million apps across 24 categories. iPod touch is also the perfect way to carry your music collection in your pocket. iTunes® boasts the world’s largest music catalog, and with Apple Music, customers have access to the revolutionary streaming music service, Beats 1, Apple’s first ever live radio station, and Connect, where artists can communicate directly to fans. Apple Music is available on iPod touch through the Music app — users are invited to a 3-month trial, after which a $9.99/month membership fee will apply. There is a family plan providing service for up to six family members available for just $14.99/month.

iPod touch comes with iOS 8 and a collection of powerful built-in apps. Send unlimited voice and video text messages through iMessage® over Wi-Fi, quickly make edits to your photos with the Photos app and keep track of your fitness and wellness with the Health app. With Family Sharing, up to six family members can share purchases from iTunes, iBooks® and the App Store, along with photos and calendars. Parents can also create Apple IDs for children which includes Ask to Buy where parental permission is required for all purchases.

Pricing & Availability The new iPod touch starts at $199 (US) for the 16GB model, $249 (US) for 32GB and $299 (US) for 64GB, and the entire iPod family in its five new colors is available starting today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. For the first time, iPod touch is available in a 128GB model for $399 (US) through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup. iPod touch requires a Wi-Fi connection or a Mac® or PC; USB 2.0 port; Mac OS® X v10.7.5 or later; Windows 7, Windows 8 or later; and iTunes 12.2 or later. An Apple ID is required for some iPod touch features.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.