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Apple shares new ‘Shot on iPhone’ ad for Mother’s Day

Apple today uploaded its latest ad to YouTube. The ad returns to the company’s popular “Shot on iPhone” campaign and focuses on Mother’s Day, which is one week away from today. The touching video comes in at 30-seconds long and follows two new iPhone 6s ads from last week, one that highlighted the device’s 4K camera and one that showed off Touch ID.

In today’s new video, simply called “Mother’s Day,” a handful of images and videos are shown that represent motherhood. Scenes range from the initial birth of a child to grown children and their mothers. Each image and video is credited with the photographer’s name below it.

Celebrating motherhood through the lens of iPhone users around the world.

Apple has been cranking out advertisements at a fast pace recently. Prior to the two new ads last week, the company shared a pair of videos highlighting its Earth Day and renewable energy efforts, while it previously shared a series of Apple Watch ads starring Nick Jonas and other celebrities.

Apple initially rebooted its successful Shot on iPhone campaign in February with all new images from the iPhone 6s. The Shot on iPhone campaign took home one of the top prizes at the Cannes Grand Prix festival, as well.

You can view Apple’s Mother’s Day Shot on iPhone video below:

https://www.youtube.com/watch?v=NFFLEN90aeI

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Comments

  1. kalebes - 9 years ago

    which is the song ?

  2. applegetridofsimandjack - 9 years ago

    I like Apple’s ads.

    But to be honest, I don’t think many people buy their mom an iPad, iPhone or Mac. I mean ho has the money to afford that as a gift for Mother’s Day?
    Not bashing Apple. They have every right to make ads, but I think they don’t do much when it comes to Mother’s Day.

    • MrX (@DilirX) - 9 years ago

      Lol ,I do and a couple of my friends!

    • Kevin Consen - 9 years ago

      I’m not a wealthy person, on the contrary. But a few years ago I bought my mom a laptop.. So yeah… It’s possible.

    • acjeffers - 9 years ago

      Neither am I wealthy, but I got my mom her first iPad a few years ago and her iPhone 5s, for mother’s day. Considering getting her the iPhone 6s this Mother’s day. When it comes to her, as long as I can afford it, she can get anything.

    • PMZanetti - 9 years ago

      A lot of people will, every couple of years, buy a “big” gift for someone, or chip in with others to get a “big” gift. We’re not buying $$$ gifts annually, but every now and then, yes.

  3. cerberusthewise - 9 years ago

    I really want to know what song is being used in this ad. Shazam isn’t helping either!

    • 21ice92 - 9 years ago

      Lol i know what you mean. I asked shazam and even siri. She even couldnt help.

      • crichton007 - 9 years ago

        Siri uses Shazam on the back end so I’m not surprised there. I used Shazam and Soundhound and neither worked

      • PhilBoogie - 9 years ago

        ‘My Siri’ says she’s pretty sure this is “Because You Are Who You Are by K.S. Roads”.

        iTunes gives me a 30 sec preview; I thought these were 1’30” nowadays. But perhaps not for a short song like this? 2’29”

      • PhilBoogie - 9 years ago

        “K.S. Rhoads”. (darn autocorrupt…)

      • chrisl84 - 9 years ago

        Philboogie is correct

  4. Alan Coles - 9 years ago

    Bit late! In the UK Mother’s day fell on March 6th!

  5. dick dick (@dickdick) - 9 years ago

    I have collected a slew of cameras and each one does something best at something. But I always have my 6s around so I never miss a shot.

  6. mobileappsiosandroid - 8 years ago

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Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

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