Welcome to the new media order, as described by Nielsen — a new world in which US mobile phone Web users almost eclipse the number of US homes with a TV; a world in which Apple’s iPhone accounts for three of the top ten smartphones used and more.
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Apple’s battle with Android continues with the latest Nielsen market share data revealing iOS remains the dominant smartphone OS, at least right now.
Android is picking up users: according to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers.
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Research In Motion’s in the news today: not only is its iPad-killing PlayBook delayed until around the time iPad 2.0 is expected to ship, but Mac users with a BlackBerry can now download the latest desktop connection kit. Meanwhile the company’s financial results were alright but nothing supercalifragilistic.
By the numbers then:
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Some interesting survey results from Changewave today: While the iPad is mopping up in the enterprise today (satisfaction levels above) , it looks like next quarter is going to be even more lucrative for Apple, who have 80% of the market already..
A 1st Quarter Explosion in Corporate Tablet Demand
While 7% of business respondents say their company currently provide employees with tablet devices, an astonishing 14% of businesses report their company will be buying Tablets in 1st Quarter 2011.
In other words, the total number of companies making use of tablet devices is set to double in just the next three months – an explosive surge in demand going forward.
This breaks down into the following usage categories…
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