Why does iPhone 4S cost $2K in Brazil, and what does Apple plan to do about it?

Apple’s iPhone 4S hit Chile and Brazil this evening, and boy is it overpriced. The company’s online store has the R$ 2,599 price tag attached to the 16 GB SIM-free version. The 32 GB/64GB versions of the popular smartphone sell for R$ 2,999/R$ 3,399. The exchange rate of Brazilian dollar is approximately R$ 1.71 to USD 1.00… so you get the picture.

Just to give you a little feel, the unlocked 64 GB iPhone 4S in Brazil sells for three times its $849 United States asking price, or a whopping $2,000. This slideshow cleverly depicts what this amount of money can buy folks in Brazil. Turns out you can get a decent fridge, a big screen Sony Bravia TV or even an entry-level Ford car for the price of an unlocked 64 GB iPhone 4S.

So, why those exorbitant price points?


A comparison of approximately two times higher iPhone prices in Brazil compared to the U.S. The chart is courtesy of The Next Web.

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iTunes Store rolling out across Latin America, Match in Brazil

We’re getting several reports this evening from our great readers in Latin America that the iTunes Store is beginning to roll out all over. The countries that we’ve heard about so far include Peru, Dominican Republic, Chile, Panama, Venezuela, Argentina, Ecuador, and more.  It also sounds like Brazil is getting their first taste of iTunes Match.

Cheers to everyone who sent this in!

Update: Apple has just pushed a Press Release saying as much:

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