Opinion: Why the upgrade cycle means the ‘Apple tax’ is lower than it seems

Photo: mashable.com

Photo: mashable.com

I’m sure most of us have at some point had Windows- and Android-using friends ask us why we pay the ‘Apple tax’ – the price difference between an Apple product and what they perceive to be an equivalent competitor product.

A large part of the answer, of course, is that the competitor product isn’t equivalent at all. You can’t compare a MacBook with its premium materials, build-quality, high-spec components, screen quality and aesthetics with a low-end Windows laptop with plastic casing, low-spec innards and cheap and cheerful display. No more than you can compare an iPhone with a budget ‘droid. When you do genuine like-for-like comparisons with truly equivalent products, the Apple premium shrinks considerably.

But to get an accurate idea of the effective purchase cost, you also need to take into account both the replacement cycle and resale value …  Read more

Apple building support for driving 4K displays at ‘Retina’ resolution, 60Hz output from 2013 MacBook Pros

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4K display running at “Retina” resolution on 10.9.3

Earlier today, Apple provided developers with the first beta for the upcoming release of OS X Mavericks version 10.9.3. Apple did not disclose any new features coming in 10.9.3, but we have discovered that the update includes notable enhancements for users with Macs connected to 4K-resolution monitors. With 10.9.3, Mac users can now natively set their 4K monitors to run the Mac operating system at a pixel-doubled “Retina” resolution.

The new settings, which appear nearly identical to the settings on a standard Retina MacBook Pro display, can be seen here on a 10.9.3 Mac connected to a 4K monitor:

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Apple loses key iPad, Mac operations VP Rita Lane to retirement

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Rita Lane, Apple’s vice president of operations for the iPad, Mac desktops, and Mac accessories, has retired from the company, according to her public LinkedIn profile. As vice president of operations, Lane was in charge of the supply chain and manufacturing for iPads, computers like the iMac, and Apple’s Mac accessories.

Due to her position, Lane was likely instrumental in the iPad’s rapid growth as a product and emergence in society over the past few years, making the departure a significant loss for Apple. However, the company likely has other experienced operations managers who could fill Lane’s role. Her exact successor is unknown…

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Opinion: Will the next Mac mini be a lot more mini than ever before?

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When it first launched in 2005, the Mac mini was almost unimaginably small. The original aim of the machine was to convert owners of desktop Windows machines. Because those people already owned monitors, keyboards and other peripherals, selling them just the computer itself would enable them to switch to Mac for far less than the cost of buying an iMac.

The typical Windows desktop box of that era looked like this:

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A system unit that measured just 6.5 inches square and only 2-inches thick was an incredible feat of engineering. Today, however, it looks rather less impressive …  Read more

Apple continues Mac’s 30th birthday celebrations with special window displays

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A tip we’ve received from an Apple Store employee indicates that Apple will be putting up celebratory LED window displays at Apple Stores, showing a stylised ’3’ and a ‘Happy birthday, Mac’ message. iPhones and iPads in the window will reportedly be removed. The graphic came via special SD card.

Boxes of special t-shirts have arrived for the occasion (photo below the fold) …  Read more

Apple takes over its homepage to celebrate 30 years of Mac, with accompanying video, timeline and poll

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In addition to interviews with the press, Apple is celebrating 30 years of Mac with a full-bleed graphic on its homepage, which links to a minisite that plots how the Mac evolved over the years. The message says that Apple made the Macintosh with a promise to get “the power of technology .. in the hand of everyone”. “This promise has been kept.”, it reads. The dedicated minisite depicts a (scrollable) timeline of the major models of Mac since 1984, spanning the PowerBook, the iMac and ending with the Retina MacBook Pro and the brand new Mac Pro.

See the accompanying video after the break.

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