Apple to open local, mobile-focused stores in India to promote entry-level products

Apple-India-Monthly-Plans

Apple is planning to change up retail in India in a big—and small—way, according to a report by The Economic Times. According to the Times, Apple plans to open a collection of small, iOS-centric stores. The stores will be setup by local distribution partners, not by first-party retail staff. While the main focus of these locations will be on mobile devices, Apple’s other offerings will also be represented to some degree in each store.

In fact, the focus of these stores will not even be Apple’s latest devices, according to the report. Instead, these local shops will focus on the less-expensive models that Apple offers, including the iPad 2 and iPhone 4s. Macs and other products in these smaller stores will also be lower-priced models. The goal of the local establishments seems to be to place Apple’s most affordable products as close as possible potential customers—a neccessary move if Apple is to continue gaining ground in the country.

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Delayed China Mobile iPhone launch may be due to renegotiations based on 5c vs 5s sales

Photo: arstechnica.net

Photo: arstechnica.net

KGI’s Mingchi Kuo has suggested in a note to investors that the mystery of the apparent delay in the iPhone launching on the world’s largest carrier, China Mobile, may be due to last-minute renegotiations with Apple on volume discounts across the two new models.

We believe weak sales of iPhone 5C may trigger a re-negotiation of the Apple-China Mobile partnership. While previously we estimated that Apple originally planned the TD-LTE version would account for 30% of total iPhone 5C shipments, our latest survey indicates that demand for the TD-LTE iPhone 5C has declined dramatically due to 5S being far more popular than 5C among China Mobile subscribers [...]

We believe this would necessitate a re-negotiation of the Apple-China Mobile deal and therefore defer its finalization …

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Apple looking to launch trade-in programs for emerging markets in Asia Pacific, Latin America

After launching a new iPhone trade-in program through its retail stores in the U.S and UK and another initiative in India, Apple appears to be planning even more trade-in programs in emerging markets. A new job listing posted on the company’s website seeking a Reuse (Trade-In) Worldwide Program Manager is looking for someone to assist in “developing and implementing programs in emerging markets, with emphasis in APAC and ALAC, while enhancing current EMEIA and North American programs.”

That sounds a lot like Apple is planning to launch new trade-in programs in some of its emerging markets across Asia Pacific (APAC), Latin America and the Caribbean (ALAC). Apple describes the trade-in programs as a “mega trend” and lists its objectives as increasing its share of the used electronics market and “reducing the flow of Apple-branded materials into unauthorized markets, which tarnish the Apple Brand.”  The job listing adds, “Scaling these programs to keep Apple on the leading edge of this emerging mega trend is a priority,” something it has already started doing in recent months with its new retail store trade-in program in the US and UK.

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Apple tripling franchise stores in India, but Apple Stores still impossible

The Economic Times reported that Apple plans to triple the number of Apple-exclusive franchise stores in India from 65 to 200 by 2015, but the country still won’t see any official Apple Stores.

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Government regulations mean that branded stores must source 30 percent of their stock from Indian companies, something Apple’s yet unable to do. It instead sells via franchisees who operate under their own brands, though generally emulating the look and feel of official stores to some degree … Read more

Apple renews efforts in India with increased distribution, marketing & installment plans

Apple-India-Monthly-Plans

Despite comments from Apple CEO Tim Cook last year about India remaining a lower priority than many other emerging markets, a report from Reuters today detailed how Apple is “aggressively pushing” the iPhone in India through payment plans and a new marketing campaign. Cook suggested last year that India wasn’t the biggest international focus for Apple and multi-layer distribution in the country “really adds to the cost of getting products to market.” According to Reuters, on top of an aggressive marketing campaign and payment plans, Apple also aims to increase the distribution channels Cook mentioned last year: Read more

New iPad launches in 12 more countries this Friday, 9 more on April 27

 

 

 

 

Apple just published a press release that confirms the new iPad will launch in 12 additional countries Friday, April 20. Along with the 12 countries listed below, Apple confirmed an April 27 international launch date for nine more countries:

In addition to South Korea, the new iPad also will be available beginning on Friday, April 20 in Brunei, Croatia, Cyprus, Dominican Republic, El Salvador, Guatemala, Malaysia, Panama, St Maarten, Uruguay and Venezuela. Beginning on Friday, April 27, the new iPad will be available in Colombia, Estonia, India, Israel, Latvia, Lithuania, Montenegro, South Africa and Thailand.

Go past the break for the full press release.
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