Apple officially announces iAd expansion into programmatic channels including AdRoll, now available in 102 countries

iAd

Earlier this week news leaked that Apple would begin offering automated purchasing of mobile ads by advertising agencies through its iAd program when one partner ad company accidentally published a press release early, and today Apple has officially shared the full announcement regarding iAd’s “move into programmatic channels.” In addition to Rubicon Project, Apple shared that it is partnering with various “demand-side platforms (DSPs) and ad tech companies” which include Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, and The Trade Desk.

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Apple rolls out iPhone 6/Plus to 36 more countries this month

iphone6

Apple has announced that it will be rolling out the iPhone 6 and 6 Plus to an additional 36 countries this month, bringing the total number of markets to 69. The latest rollout will begin with India and Monaco alongside China on Friday.

Apple today announced that iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October. iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories by the end of the month and are on track to be available in more than 115 countries by the end of the year, making this the fastest iPhone rollout ever … 

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Apple expands cheaper 8GB iPhone 5c availability to India

iphone-5c

After introducing the iPhone 5c last fall in 16GB and 32GB variants at launch, Apple later added a cheaper and admittedly space-constrained version in a number of non-US markets around the globe. Apple’s position on the device’s purpose was that it offers a more attractive price while still offering LTE (unlike the iPhone 4s) in markets where the faster network is well desired.

A few weeks ago, The Times of India reported that Apple was poised to introduce the 8GB variant of the iPhone 5c to iPhone buyers in India, and today The Times is reporting that Apple has indeed introduced that cheaper version of the colorful iPhone as was rumored and expected.

While the phone’s MRP is Rs 37,500, Apple is offering a cash discount of Rs 4,000. This brings down the phone’s price to Rs 33,500.

Apple is also giving a case worth Rs 2,000 with the phone. However, Apple informs that it’s a limited period offer.

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Apple reportedly ends iPhone 4 sales in India after relaunching it earlier this year

iphone_hero_1_201006071

After introducing the phone to the Indian market in January this year, The Times of India is reporting that Apple has reversed this decision, once more discontinuing the product which was originally released in June 2010.

The paper says that new supplies of the iPhone 4 have been terminated at three leading trade partners in the country. It is weird for Apple to reverse plans so soon, but it was also uncharacteristic of the company to bring back the iPhone 4 in the first place.

Apple may have decided that the iPhone 4s and 8 GB iPhone 5c fills the gap well enough that it no longer needs to keep the iPhone 4 around. Despite expanding the availability of the SKU to more countries in mid-April, however, the device is not actually offered in India just yet. It is possible that the transition is still taking place.

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Apple to open local, mobile-focused stores in India to promote entry-level products

Apple-India-Monthly-Plans

Apple is planning to change up retail in India in a big—and small—way, according to a report by The Economic Times. According to the Times, Apple plans to open a collection of small, iOS-centric stores. The stores will be setup by local distribution partners, not by first-party retail staff. While the main focus of these locations will be on mobile devices, Apple’s other offerings will also be represented to some degree in each store.

In fact, the focus of these stores will not even be Apple’s latest devices, according to the report. Instead, these local shops will focus on the less-expensive models that Apple offers, including the iPad 2 and iPhone 4s. Macs and other products in these smaller stores will also be lower-priced models. The goal of the local establishments seems to be to place Apple’s most affordable products as close as possible potential customers—a neccessary move if Apple is to continue gaining ground in the country.

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Delayed China Mobile iPhone launch may be due to renegotiations based on 5c vs 5s sales

Photo: arstechnica.net

Photo: arstechnica.net

KGI’s Mingchi Kuo has suggested in a note to investors that the mystery of the apparent delay in the iPhone launching on the world’s largest carrier, China Mobile, may be due to last-minute renegotiations with Apple on volume discounts across the two new models.

We believe weak sales of iPhone 5C may trigger a re-negotiation of the Apple-China Mobile partnership. While previously we estimated that Apple originally planned the TD-LTE version would account for 30% of total iPhone 5C shipments, our latest survey indicates that demand for the TD-LTE iPhone 5C has declined dramatically due to 5S being far more popular than 5C among China Mobile subscribers […]

We believe this would necessitate a re-negotiation of the Apple-China Mobile deal and therefore defer its finalization …

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Apple looking to launch trade-in programs for emerging markets in Asia Pacific, Latin America

After launching a new iPhone trade-in program through its retail stores in the U.S and UK and another initiative in India, Apple appears to be planning even more trade-in programs in emerging markets. A new job listing posted on the company’s website seeking a Reuse (Trade-In) Worldwide Program Manager is looking for someone to assist in “developing and implementing programs in emerging markets, with emphasis in APAC and ALAC, while enhancing current EMEIA and North American programs.”

That sounds a lot like Apple is planning to launch new trade-in programs in some of its emerging markets across Asia Pacific (APAC), Latin America and the Caribbean (ALAC). Apple describes the trade-in programs as a “mega trend” and lists its objectives as increasing its share of the used electronics market and “reducing the flow of Apple-branded materials into unauthorized markets, which tarnish the Apple Brand.”  The job listing adds, “Scaling these programs to keep Apple on the leading edge of this emerging mega trend is a priority,” something it has already started doing in recent months with its new retail store trade-in program in the US and UK.

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Apple tripling franchise stores in India, but Apple Stores still impossible

The Economic Times reported that Apple plans to triple the number of Apple-exclusive franchise stores in India from 65 to 200 by 2015, but the country still won’t see any official Apple Stores.

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Government regulations mean that branded stores must source 30 percent of their stock from Indian companies, something Apple’s yet unable to do. It instead sells via franchisees who operate under their own brands, though generally emulating the look and feel of official stores to some degree … Read more

Apple renews efforts in India with increased distribution, marketing & installment plans

Apple-India-Monthly-Plans

Despite comments from Apple CEO Tim Cook last year about India remaining a lower priority than many other emerging markets, a report from Reuters today detailed how Apple is “aggressively pushing” the iPhone in India through payment plans and a new marketing campaign. Cook suggested last year that India wasn’t the biggest international focus for Apple and multi-layer distribution in the country “really adds to the cost of getting products to market.” According to Reuters, on top of an aggressive marketing campaign and payment plans, Apple also aims to increase the distribution channels Cook mentioned last year: Read more

New iPad launches in 12 more countries this Friday, 9 more on April 27

 

 

 

 

Apple just published a press release that confirms the new iPad will launch in 12 additional countries Friday, April 20. Along with the 12 countries listed below, Apple confirmed an April 27 international launch date for nine more countries:

In addition to South Korea, the new iPad also will be available beginning on Friday, April 20 in Brunei, Croatia, Cyprus, Dominican Republic, El Salvador, Guatemala, Malaysia, Panama, St Maarten, Uruguay and Venezuela. Beginning on Friday, April 27, the new iPad will be available in Colombia, Estonia, India, Israel, Latvia, Lithuania, Montenegro, South Africa and Thailand.

Go past the break for the full press release.
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Apple CIO visited India in January to ‘quadruple’ global outsource spending on internal software

Apple’s Chief Information Officer Niall O’Connor visited Bangalore in January, according to The Economic Times, and the senior officials at technology firms Infosys and Wipro made sure he received the full-treatment upon landing in India.

Apple is supposedly looking to “quadruple the amount it spends in India, making it all the more covetous for Infosys and Wipro.” The CIO will decide which Indian companies get software outsourcing orders and maintenance work worth about $100 million USD (490 crore), which is roughly 20 percent of the Cupertino, Calif.-based Company’s total global outsourcing spending.

O’Connor started with Apple in 1991 and took the reigns as CIO in 1997. Two of his primary achievements include the global deployment of SAP software and the development of a full-suite of retail systems for Apple…

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