Los Angeles January 13

Los Angeles November 11, 2014

Apple may be preparing to move into the historic Broadway Trade Center in downtown Los Angeles according to the latest rumor from ifo Apple Store. The company has reportedly leased the building for use as office space as well as a retail outlet.

Additionally, the report claims that some of that office space will be dedicated to the recently acquired Beats by Dre, which took up residence in a brand new Culver City facility earlier this summer.

The five-story structure was built in 1908 and boasts 1.1 million square feet of floor space. Apple would be a prime candidate for the space as the city continues a ten-year initiative to “Bring Back Broadway” by reviving the dormant theaters and other businesses in the area, including “more than a million square feet of vacant commercial space,” according to the commission’s website.

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Los Angeles November 7, 2014

Apple and its Beats by Dre group seem to be close to announcing a new pair of headphones: a Bluetooth version of their popular Solo2 headphones. Earlier this year, Beats launched the Solo2 wired earphones as a cheaper alternative to the Studio cans. Today, a wireless version has been revealed thanks to the Federal Communication Commission’s (FCC) testing department.

As can be seen in the image above from today’s FCC filing, the design of the wireless model is akin to the wired model. The only difference appears to be the Bluetooth connectivity. The documents specify that Bluetooth 4.0 Low-Energy technology is utilized.

Interestingly, these documents indicate that these headphones are Apple-branded:

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Los Angeles August 26, 2014

A plan by the LA Unified School District to provide an iPad for each of its 640,000 students by the end of this year has now been suspended, and appears likely to be abandoned altogether.

Apple proudly announced the plan in June of last year, but it wasn’t too long before the arrangement came into question. Rollout was temporarily halted last September, when it was found that students were able to bypass restrictions designed to ensure they were only used for school work when taken home. A month later, it was suggested  that the school district might have gotten its sums wrong, with the true cost significantly higher than budgeted. It was then suggested in June of this year that iPads might not be the right devices …  expand full story

Los Angeles August 17, 2014

Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…

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Los Angeles March 2, 2014

Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

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