sapphire crystal ▪ August 27

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Earlier this year, reports began to suggest that Apple would launch the iPhone 6S and iPhone 6S Plus in an additional color beyond the Space Gray, Silver, and Gold options that have been available in the popular iPhone 6 and iPhone 5s. Since then, there have been conflicting rumors regarding Apple’s color choice: some (including the Wall Street Journal) have claimed that the new iPhones would come in “pink,” while some analysts have referred to the color as “Rose Gold” (the discrepancy could be attributed to the similarity between colors). Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name…

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sapphire crystal ▪ April 27

There’s certainly a benefit to Apple’s use of sapphire crystal on Apple Watch. It’s extremely scratch resistant (even though stainless steel may not be) and will hold up over time, but how does it compare to sapphire crystal used in traditional watches? In a new video published by Unbox Therapy, Apple Watch was put up against a Tissot watch to see if Apple’s standards for sapphire crystal match up with traditional watchmakers….

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Screen technology analysis firm DisplayMate, best known for comparing the display performance of phones, tablets, and laptops, today published an extensive report on the screen inside the 42mm Apple Watch. Describing the screen as “excellent,” DisplayMate’s Dr. Raymond Soneira also explained the relative benefits of the Ion-X glass found in the $349+ Apple Watch Sport versus the Sapphire Crystal used in the higher end Apple Watch and Apple Watch Edition models, notably praising the lower end model’s glass as superior across a number of tested categories. expand full story

sapphire crystal ▪ August 5, 2014

sapphire crystal ▪ July 7, 2014

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Earlier today we got a quick look at a flexible iPhone 6 display, but a new video from YouTuber Marques Brownlee (embedded below) takes the supposed next-gen screen through a more complete durability test. In the video, Brownlee not only bends the flexible sapphire panel, but takes a set of keys and even a knife to it in an attempt to leave a scratch.

The beginning of video features a look at the sapphire crystal that will reportedly make up the next-generation iPhone’s display. As demonstrated in the video, the glass is extremely clear (which is why Apple currently uses it in the iPhone’s camera lens and the Touch ID sensor on the 5s). After a quick examination of the crystal-clear glass, Brownlee really put it to the test…

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sapphire crystal ▪ November 5, 2013

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Yesterday, it was announced that Apple has chosen Mesa, Arizona as the location of their upcoming sapphire crystal manufacturing facility, possibly bringing the material beyond lens covers and Touch ID buttons to full-on displays. Once the location had been discovered, I decided to take a quick trip to the manufacturing facility to see it first-hand. Thanks to some friendly security, I only got so far, but I was able to glean some details from what I saw and heard. expand full story

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