Apple Watch sapphire rivals those of classic sapphire watches (Video)

Screen Shot 2015-04-28 at 12.22.21 AM

There’s certainly a benefit to Apple’s use of sapphire crystal on Apple Watch. It’s extremely scratch resistant (even though stainless steel may not be) and will hold up over time, but how does it compare to sapphire crystal used in traditional watches? In a new video published by Unbox Therapy, Apple Watch was put up against a Tissot watch to see if Apple’s standards for sapphire crystal match up with traditional watchmakers….

Read more

DisplayMate: Apple Watch has ‘excellent’ display, but Ion-X glass bests sapphire in light tests

kew-ride-11

Screen technology analysis firm DisplayMate, best known for comparing the display performance of phones, tablets, and laptops, today published an extensive report on the screen inside the 42mm Apple Watch. Describing the screen as “excellent,” DisplayMate’s Dr. Raymond Soneira also explained the relative benefits of the Ion-X glass found in the $349+ Apple Watch Sport versus the Sapphire Crystal used in the higher end Apple Watch and Apple Watch Edition models, notably praising the lower end model’s glass as superior across a number of tested categories. Read more

Sapphire 4.7″ iPhone 6 display put through its paces with knife and keys in new scratch test video

Screen Shot 2014-07-07 at 6.51.55 PM

Earlier today we got a quick look at a flexible iPhone 6 display, but a new video from YouTuber Marques Brownlee (embedded below) takes the supposed next-gen screen through a more complete durability test. In the video, Brownlee not only bends the flexible sapphire panel, but takes a set of keys and even a knife to it in an attempt to leave a scratch.

The beginning of video features a look at the sapphire crystal that will reportedly make up the next-generation iPhone’s display. As demonstrated in the video, the glass is extremely clear (which is why Apple currently uses it in the iPhone’s camera lens and the Touch ID sensor on the 5s). After a quick examination of the crystal-clear glass, Brownlee really put it to the test…

Read more

Shots of Apple’s new solar-powered manufacturing facility in Arizona

IMG_2543

Yesterday, it was announced that Apple has chosen Mesa, Arizona as the location of their upcoming sapphire crystal manufacturing facility, possibly bringing the material beyond lens covers and Touch ID buttons to full-on displays. Once the location had been discovered, I decided to take a quick trip to the manufacturing facility to see it first-hand. Thanks to some friendly security, I only got so far, but I was able to glean some details from what I saw and heard. Read more