Purple Violets premiers tonight. First direct to iTunes Movie in history

It actually looks pretty good. We love NY:D More importantly, it is making history as the first feature length film being directly released to iTunes. Will this model be a hit and this be a milestone or will this be a failed experiment? Find out for yourself by downloading it for just $12.99 (iTunes link) from the iTunes VIDEO Store.

Set in lower Manhattan, PURPLE VIOLETS is a relationship comedy about four friends from college ready for change. PATTI PETERSON (Selma Blair) is a promising writer, but her marriage and conventional job keep her from her dream. She longs to return to her writing, especially after running into her first love BRIAN CAHILL (Patrick Wilson), a successful crime novelist. KATE (Debra Messing) is Patti’s best friend since college. She’s a tough-talking schoolteacher who plays therapist to all Patti’s problems, while she’s got a few of her own. Despite Brian Cahill’s gorgeous Tribeca loft and perfect house in the Hamptons, he longs to write works of greater literary value. MURPHY (Ed Burns), his lawyer and best friend from college still carries a flame for his former girlfriend Kate, even though their relationship ended badly years ago, and she still holds a major grudge. When Patti sells Murphy a new apartment, and Brian publishes his personal novel, these old friends reconnect in unexpected ways with surprising results. PURPLE VIOLETS is a funny, yet touching story of four friends finding what they need to change their lives.