Oh, he’s promoting Vista! The Wall Street Journal reports that Microsoft has hired Jerry Seinfeld, to promote… you guessed it… Vista. From the figures reported, it appears Jerry won’t need to apply for the Bloomingdale’s executive training program, as the Borg is prepared to offer him 10 million dollars to get across this important message: Windows, not Walls. You’ve really outdone yourself this time Microsoft.
In this final attempt to save a dead OS, Microsoft is forgetting one crucial thing: Jerry Seinfeld is a diehard Mac user! The people Microsoft is targeting in these ads, Seinfeld fans, know that Seinfeld is a Mac user because they showed his Mac in every episode, sitting on the back table in his apartment! The people who don’t know this probably don’t watch the show, and therefore won’t relate to the ads because they don’t watch Seinfeld in the first place! And just when you thought it couldn’t get any worse, Bill Gates is going to appear with Seinfeld in the ads! Not that there’s anything wrong with that…
If this ad campaign doesn’t come across as just another celebrity getting paid way too much money, and a corporation who is pushing too hard to save a dead product, I don’t know what will. But then again, maybe I do.
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