Researchers also confirmed that one in three iPhone 3G purchasers switched from other carriers to join AT&T, suggesting that network’s subscriber numbers will have seen a hefty bump – particularly as it now seems extremely likely Apple has exceeded its stated sales targets for the device.
Returning to NPD, they claim by way of comparison just 23 per cent of consumers, on average, switched carriers between June and August 2008. Nearly half (47 per cent) of new AT&T iPhone customers that switched carriers switched from Verizon Wireless, another 24 per cent switched from T-Mobile, and 19 per cent switched from Sprint.
“The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales,” said Ross Rubin, director of industry analysis. “While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network.”
According to NPD’s “iPhone 3G Report,” before the launch of the iPhone 3G, iPhone sales represented 11 per cent of the consumer market for smartphones (January through May 2008); however, after the launch of iPhone 3G, Apple commanded 17 per cent of the smartphone market (January through August 2008).
The average price of a smartphone sold between June and August 2008 was $174, down 26 per cent from $236 during the same period last year.
The top four best-selling smartphones (based on unit sales) between June and August 2008 were:
1. Apple iPhone 3G
2. RIM Blackberry Curve
3. RIM Blackberry Pearl
4. Palm Centro