U2 swaps smartphones like…

Wow, just wow.  It seems like just yesterday U2 were singing the virtues of the iPod for Apple.  Now RIM throws a few bucks their way and they do pretty much the exact same thing (it looks like an Apple ad until the very end).  

The thing is: Is a Blackberry really an entertainment device?  Are you thinking rock and roll when you get a Blackberry?  OK…they want to change perceptions.  Did it work?

via Giz

Oh, as a commenter pointed out, Bono is a founding member of Apple’s favorite investment firm, Elevation Partners.  Though technically, he should be doing ads for the Pre and not Blackberry in that case.

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