Wow, just wow. It seems like just yesterday U2 were singing the virtues of the iPod for Apple. Now RIM throws a few bucks their way and they do pretty much the exact same thing (it looks like an Apple ad until the very end).
The thing is: Is a Blackberry really an entertainment device? Are you thinking rock and roll when you get a Blackberry? OK…they want to change perceptions. Did it work?
Oh, as a commenter pointed out, Bono is a founding member of Apple’s favorite investment firm, Elevation Partners. Though technically, he should be doing ads for the Pre and not Blackberry in that case.