Amazon is no longer playing in the same league as the iPad having dropped their Kindle price today from $259 to just $189.  (were they before? no)

Not only is the Kindle likely seeing defections to the iPad and today’s iOS 4 iPod’s iBooks (which start at street price of $173), but Barnes and Noble slashed prices on its color screen Nook to $149 (WIFI only)/$199 today as well. 

At $189, these things are priced more like an accessory that you only use on sunny beach days.  You know, when you don’t want to get sand and sunscreen on your iPad.


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