Amazon is no longer playing in the same league as the iPad having dropped their Kindle price today from $259 to just $189. (were they before? no)
Not only is the Kindle likely seeing defections to the iPad and today’s iOS 4 iPod’s iBooks (which start at street price of $173), but Barnes and Noble slashed prices on its color screen Nook to $149 (WIFI only)/$199 today as well.
At $189, these things are priced more like an accessory that you only use on sunny beach days. You know, when you don’t want to get sand and sunscreen on your iPad.