Forgive me. I’m still not quite sure what happened in my life that there came a day I’d write a story about a new ad campaign for a bank. For good or ill, that day has come: Apple has fielded a third major brand iAd into its systems, this once comes from Citibank.

The ad promotes the bank chain’s credit cards and iPhone apps, and is quite an innovative little thing, tying as it does people’s ‘real-life’ stories with the iPhone, geo-location and more. It works well.

The new Citibank slot joins ads from Dove soap for men and Nissan, the other two big brand ads inside the Apple system at this time.

Oh — look over there >> that’s how the ad works!! Enjoy.

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