Apple faces renewed competition on October 6 when Logitech is inviting media to attend the launch of its first Google TV device. This will be followed scant days later by Sony, which will host its own Google TV launch event on October 12.

The invitation states “Google TV will be a new experience that combines TV, the entire Web, and apps–as well as a way to search across them all.”

The press conference will be hosted in New York by Logitech’s Executive VP of Products, Junien Labrousse. This may not be a solitary product either as the invitation makes reference to a “family” of Google TV products.

This proves that with Apple’s iOS-based family of products, new products from Roku and a new generation of devices from Google TV partners, this Holiday the battle for the living room is on.

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